10+ Best Lead Generation Platforms [2024 Comparison]

Lead generation is key to sustaining and growing any business. It helps you find and attract potential customers, which can lead to more sales and higher revenue. But finding new customers can take a lot of time and effort, and that’s where dedicated lead generation platforms come in extra handy.

In this post, we’ll look at some of the best tools for lead generation, covering their main features and pricing to help you choose the right one for your business.

What is lead generation?

Lead generation is the process of identifying, attracting, and engaging potential customers for a business’s products or services. The main goal is to turn these leads into paying customers. Attracting leads organically is often the best approach because it connects you with people who are genuinely interested in what you offer.

Companies use various lead generation strategies, which can be effectively executed with the right lead generation software.

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With SendPulse, you can reach your target audience by sending various types of messages through a communication channel they prefer — email campaigns, web push notifications, SMS, and chatbots for WhatsApp, Instagram, Facebook Messenger, or Telegram.

What is a lead generation platform?

Lead generation software is a platform that helps businesses attract and manage leads by capturing user data, nurturing them down the sales funnel, and eventually converting them into customers. Typically, these solutions automate various aspects of the lead generation process to make it more efficient.

Here are some benefits of using lead generation tools for your business:

• Increased efficiency. Lead generation tools can automate a variety of manual tasks, such as data entry, follow-ups, and lead scoring, saving you time and effort.
• Improved lead quality. These platforms can help identify and target leads based on specific criteria, ensuring your sales efforts focus on high-quality prospects.
• Nurturing relationships. Many lead generation tools can help you manage and track your interactions with leads, making sure your follow-ups are timely and relevant.
• Integrations. These platforms integrate seamlessly with other marketing and sales tools, providing a comprehensive view of lead behavior.

As you can see, lead generation tools can significantly assist in generating leads and support you through the later stages of the sales funnel. By improving lead quality, these solutions can ultimately help increase your sales and revenue.

Features to look for in a lead generation platform

With so many lead generation tools available today, choosing the right one can be overwhelming. Here are the key features your lead generation software should include:

• Online forms and pop-ups. These are essential for collecting contact information from prospects and converting them to customers through lead nurturing. Look for customizable forms and pop-ups that integrate easily with your website.
• Landing pages. It’s another crucial feature for capturing new leads. Landing pages help you create optimized forms to collect visitor information effectively.
• Lead scoring and segmentation. Consider tools that provide lead scoring based on user engagement and behavior. Audience segmentation features allow you to precisely target specific groups with personalized emails.
• Email marketing. This feature lets you send relevant emails to your contacts and build mailing lists for targeted campaigns. Also, ensure your chosen lead generation platform allows you to personalize email campaigns based on lead behavior.
• CRM integration. Seamless integration with your CRM is vital for managing and nurturing leads effectively. Make sure your lead generation tool syncs contact information and interactions automatically.
• Analytics. Comprehensive reporting tools are essential for tracking the success of your lead-generation efforts. Your lead generation platform should include features like conversion tracking, campaign ROI analysis, and real-time reporting.

Choosing lead generation software with these features will help you manage your lead generation process effectively. Depending on your business type and size, you may also need additional or more advanced functionalities.

Best tools for lead generation

Using the right tools can make your lead-generation process smoother and more effective. Let’s take a look at the top paid and free lead generation platforms that you should consider.

SendPulse

SendPulse is an all-in-one sales and marketing automation platform that offers robust lead generation and management features. It provides advanced multi-channel marketing tools, including email marketing automation, chatbots, SMS campaigns, online forms, and pop-ups, all designed to help you capture and nurture leads effectively. On top of that, SendPulse includes a comprehensive drag-and-drop website, landing page, and online course builder you can use to create high-converting pages for your brand without any technical background.

This lead generation platform also features a built-in CRM system that seamlessly integrates with all of SendPulse’s marketing tools. This allows you to conveniently gather and manage your contact lists, make data-driven decisions, segment your audience, and launch highly personalized marketing campaigns to enhance your customer engagement, boost conversion rates, and drive growth for your business.

Below are the core features offered by SendPulse:

• drag-and-drop website and landing page builder;
• multi-channel marketing automation tools;
• intuitive email campaign editor;
• chatbots for websites, messaging apps, and social media platforms;
• advanced audience segmentation and campaign personalization;
• subscription forms with lead magnets;
• different pop-up types with over 20 scenarios;
• built-in CRM system.

Pricing. SendPulse offers free plans for each tool within the platform. For instance, the free pop-up plan includes unlimited subscribers, 5,000 monthly views, 1 project, and up to 5 pop-ups per account. The most affordable paid plan starts at $8 monthly and provides access to 10,000 monthly views, 3 projects, and 10 pop-ups per account. You also have the option to create a fully custom plan by adding features and setting limitations based on your business’s needs.

Intercom

Intercom is an AI-powered customer service platform that focuses on enhancing interactions for both customers and agents. For lead generation, it provides a suite of tools for customer support, marketing, and sales, making it easier for businesses to create personalized experiences, improve customer engagement, and automate workflows.

A standout feature of this lead generation tool is its multi-channel chatbot. It can assist customers across web, mobile, or in-app environments, allowing businesses to engage with leads in real-time, improving response times and overall customer satisfaction.

This lead generation tool offers the following essential features:

• multilingual chatbots supporting 45 languages;
• AI-powered inbox for managing inquiries across multiple channels;
• automated lead qualification and information gathering;
• targeted email campaigns;
• saved replies;
• AI assistant for instant answers.

Pricing. Intercom doesn’t offer a free plan, but there is a 14-day free trial available. For $29/month, you can get one user seat, support customers via live chat, and send email, SMS, and WhatsApp campaigns billed on usage. You can also purchase add-ons to increase the number of messages or seats.

Salesloft + Drift

Salesloft + Drift is a conversational marketing and sales platform that allows businesses to connect with website visitors in real time. This tool focuses on engaging potential customers through chatbots and live chat, helping companies efficiently capture leads and enhance customer support. This lead generation software also offers AI-powered features for qualifying leads and tailoring customized messages based on individual visitor interactions. Notably, Drift’s chatbots can communicate in multiple languages, making it accessible for diverse audiences.

Here are the primary lead generation features available in Drift:

• live chats;
• custom multilingual chatbots;
• conversational landing pages;
• AI assistant for lead qualification;
• tailored campaigns based on location, content, and more.

Pricing. For specific details on pricing, features, and limitations, you need to contact the Salesloft team.

Paperform

Paperform is a user-friendly lead generation platform designed for creating forms, surveys, and landing pages without any coding knowledge. This tool helps businesses generate leads by allowing them to design custom web forms that effectively collect customer information. With its focus on aesthetics and interactivity, Paperform enhances user engagement, making it easier to convert website visitors into leads.

The platform also offers various features, including order forms, subscription forms, and landing pages to help convert web traffic into leads.

These are the main lead generation features provided by Paperform:

• different types of surveys and forms;
• conditional logic and answer piping;
• multi-language support;
• landing pages;
• payment and subscription features;
• centralized workflows.

Pricing. Paperform doesn’t offer a free plan, but it provides a 14-day trial for users to explore the platform. The platform’s most affordable paid plan starts $24 per month when billed annually, and includes unlimited forms and up to 100 form submissions monthly. Note that there are different limits for payment and appointment submissions.

Keap

Keap is a CRM platform designed for lead capture, sales management, marketing automation, and payment processing. This lead generation software provides tools to create landing pages and forms using pre-made templates or a user-friendly drag-and-drop editor, which can be customized to meet your specific needs. With Keap, you can send personalized follow-ups based on contact tags and automate messaging to enhance your lead nurturing efforts.

Here are the key capabilities that you will find:

• landing pages;
• multi-page sales funnels;
• online forms;
• email campaigns and broadcast emails;
• automated text messaging;
• lead source tracking;
• lead segmentation and tagging.

Pricing. Keap does not offer a free plan, but there is a 14-day trial available to test the software. The platform’s most affordable paid plan starts at $249 per month, and includes 1,500 contacts, 2 users, and unlimited custom automations.

OptinMonster

OptinMonster is another powerful lead generation software that helps businesses convert website visitors into customers. It provides robust features for creating and managing opt-in forms, pop-ups, and other types of interactive elements to capture leads effectively.

With its intuitive drag-and-drop builder, you can easily design campaigns tailored to your audience. The platform also includes behavior personalization, allowing you to display specific campaigns based on user interactions on your site.

OptinMonster offers the following key features:

• drag-and-drop campaign builder;
• customizable templates;
• smart tags to personalize website content;
• smart targeting at each stage of the buyer journey;
• advanced scheduling for specific periods or time zones.

Pricing. OptinMonster does not offer a free plan or trial, but it provides a 14-day money-back guarantee. This lead generation tool’s most affordable plan starts at $9.97 per month when billed annually and includes 2,500 page views along with unlimited campaigns and subscribers.

Unbounce

Unbounce s a conversion optimization platform designed to help businesses create effective landing pages, pop-ups, and sticky bars. It offers a variety of features for lead generation, email marketing, and more. This lead generation platform features a user-friendly drag-and-drop builder you can use to quickly design landing pages tailored to your audience.

The platform also includes smart features to guide users toward conversions. With various pop-up options available, you can create forms to capture leads, even as visitors attempt to exit your page.

Outlined here are the key features you will find in Unbounce:

• landing page builder;
• customizable templates;
• pop-ups and sticky bars;
• A/B testing tools;
• smart traffic with AI optimization;
• AI writing assistant for landing pages, pop-ups, and emails.

Pricing. Unbounce doesn’t have a free plan, but it provides a 14-day free trial. The most affordable paid plan starts at $74 per month, which includes 1 user seat and up to 20,000 unique visitors each month. Some advanced features, like A/B testing, are only available on higher-tier plans.

LeadFeeder

LeadFeeder is a web-based tool tailored for B2B organizations, designed to help you identify and track website visitors. This lead generation platform allows you to see which companies are engaging with your content, providing valuable company and contact information you can seamlessly add to your CRM or mailing list.

LeadFeeder also offers automatic lead scoring based on visitor activity, allowing you to segment your leads based on various criteria for more targeted follow-ups.

Listed below are the primary features:

• verified company details;
• contact details reveal;
• tracking of visitors’ website activity;
• custom feeds and filters;
• website form tracking.

Pricing. LeadFeeder offers a free plan that includes unlimited users and up to 100 identified companies. The paid plan costs $106 monthly, billed annually, for up to 50 identified companies per month. You can easily scale your plan based on the number of companies you want to identify.

Constant Contact

Constant Contact is an online marketing platform that specializes in email marketing while also offering lead generation and CRM features. This lead generation software helps you capture potential leads through email and social marketing efforts and score them based on their engagement levels. With this platform’s centralized CRM tools and automation, you can nurture these leads with personalized content to enhance conversions.

Here are the essential functionalities offered by Constant Contact:

• sign-up pages to collect leads;
• social media campaigns that drive traffic to your website;
• landing page builder;
• mailing list segmentation based on location, previous interactions, and more;
• segmentation and tagging.

Pricing. Constant Contacts doesn’t provide a free plan, but you can test the software within a 30-day free trial. The most affordable paid plan starts at $12/month and varies based on the number of contacts.

Tawk.to

Tawk.to is a robust customer messaging platform that enables businesses to engage with website visitors in real time. This lead generation tool allows you to monitor customer activity on your website and collect their contact information when they express interest in chatting. One of its standout features is the ability to translate messages into over 45 languages, allowing businesses to seamlessly communicate with website visitors in their native language.

Highlighted below are Tawk.to main features:

• multi-lingual live chats;
• message filtering;
• visitor information collection;
• in-chat payments;
• tagging;
• engagement tracking.

Pricing. Tawk.to is a free platform that includes essential features like a ticketing system, knowledge base, and CRM. There are also optional paid add-ons available, including an AI assistant, logo removal, and video or voice screen sharing for the chat widget.

LeadPages

LeadPages is a comprehensive lead generation tool that helps businesses create landing pages, pop-ups, alert bars, and other forms to capture leads effectively. With its pre-made templates and a user-friendly drag-and-drop builder, you can easily design a high-quality landing page without any technical skills. The platform also integrates AI features to generate text and images to streamline your content creation process.

Additionally, you can add pop-ups to gather essential information from visitors. LeadPages can be seamlessly integrated with your CRM platform to manage leads further and ensure a seamless transition from lead capture to conversion.

Outlined below are the core features offered by LeadPages:

• landing page builder;
• over 200 customizable templates;
• AI-powered features for content creation;
• pop-ups and alert bars;
• real-time optimization;
• payment integration.

Pricing. LeadPages doesn’t offer a free plan, so you’ll need to choose a paid plan from the start. You can also test the platform within a 14-day trial before any charges apply. The most affordable plan starts at $37/month when billed annually and includes 5 landing pages and unlimited traffic and leads.

Sleeknote

Sleeknote is a lead generation platform that helps businesses create customizable pop-ups and forms for collecting visitor information. It offers a variety of pop-up types, including giveaway, discount, and newsletter pop-ups, which can effectively grow your mailing list.

Sleeknote also allows you to conduct surveys and provide customer support when needed. The platform includes features that guide website visitors through your pages, encouraging them to take desired actions.

Sleeknote offers the following main features:

• customizable pop-up templates;
• multiple pop-up positions on the website;
• pop-up teaser;
• multi-step campaigns;
• product recommendations;
• custom code;
• A/B testing.

Pricing. Sleeknote doesn’t offer a free plan but provides a 14-day free trial. The most affordable plan starts at $53/month when billed annually and includes all features except advanced goal tracking. This plan has a limit of 25,000 website visitors per month.

Poptin

Poptin is lead generation software that provides tools for creating and managing various types of pop-ups and forms. Users can design and customize their pop-ups using templates and a drag-and-drop editor, making it easy to implement engaging lead capture strategies.

Poptin also includes features such as A/B testing, analytics, list segmentation, and smart tags you can use to enhance the effectiveness of your lead generation efforts. Additionally, users can create different types of contact forms, including email forms and CTA forms, to capture essential user data.

Poptin comes with the following core functionalities:

• drag-and-drop editor;
• various types of pop-ups;
• several online form types;
• customizable templates;
• A/B testing;
• smart tags;
• triggers based on behavior, scrolling, activity, etc.

Pricing. Poptin offers a free plan, which includes 1,000 visitors per month and unlimited pop-ups and forms. The cheapest paid plan starts at $20/month when billed annually and includes 10,000 visitors per month alongside unlimited widgets.

LeadQuizzes

LeadQuizzes is another lead generation platform that allows users to create and manage interactive quizzes and surveys to capture essential customer information. Using its high-quality pre-made templates and a drag-and-drop editor, you can effortlessly design quizzes, pop-ups, and forms without any technical background.

The software also offers features like analytics and integrations with marketing tools to help businesses convert quiz respondents into leads. Additionally, the platform supports logic branching, allowing you to personalize the experience for your visitors based on their responses.

This solution includes the following primary features:

• drag-and-drop editor;
• templates for quizzes, pop-ups, and forms;
• form fields;
• website embed or hosted URL as sharing options;
• integration with Meta Pixel and Google Ads;
• logic branching.

Pricing. LeadQuizzes doesn’t offer a free plan, but you can start with a 14-day trial or select any paid plan. The most affordable option starts at $37/month, which includes 1 website and 2,500 responses per month.

Final thoughts

Finding the right lead generation tool can take a lot of time, especially when you’re trying out and comparing different options. Check out the table below to easily compare the software discussed in this post.

There are many ways to generate leads, and a comprehensive approach can help you gather data more efficiently. Consider using SendPulse as your lead generation tool, as it lets you capture, nurture, and convert leads all in one place. Plus, you can start with its features on a forever free plan and upgrade whenever you need more.

Give it a try today and see how easy it can be to boost your customer engagement and drive sales!