In the first part of our article we have said about that fact that in order to improve the efficiency of newsletters, the A/B test was invented, also known as split testing. It helps to ...

The ability to generate brilliant and original ideas says a lot about a marketer’s talent. This capacity is also appreciated in email marketing. The purpose of marketing in an email campaign is to develop ideas that ...

More and more companies use a series of emails instead of regular, individual newsletters. Why is this happening? Because a series of emails have more advantages for both the company and its customers. Here are ...

Every marketer knows how difficult it is to get a new subscriber. That’s why the process of parting with subscribers is particularly painful. But, unfortunately, unsubscribing is an essential and inevitable process in email marketing. ...

The email newsletter is one of the most effective tools for promoting your product or service. It allows you to communicate simultaneously with thousands of subscribers. The effectiveness of this method has been confirmed by ...

Since its existence, email marketing has become more refined. Even if you send mass newsletters to subscribers, you can still make sure they make subscribers feel they are being spoken to on an individual level. ...

Every email you send should include a Call-to-Action. Its purpose is to help the subscribers come to the final aim: to make a purchase. After reading the CTA, the user should understand what to do ...

Сколько бы мы не говорили о необходимости делать рассылки по легально собранной базе, все равно находятся люди, которые отправляют свои «продающие рассылки» по контактам, собранным с каталогов или желтых страниц. Продающая рассылка, если продумана и ...

The proper subject line is one of the main parts of a successful email message. Actually, the subject line determines whether the email message will be opened or deleted without reading. There are several criteria ...

We are living in a culture for success. There are so many people inspired by great examples and great entrepreneurs who decide to set up a startup that it is hard to keep up with ...