Let’s talk in detail about the functioning of SendPulse's artificial intelligence feature and the advantages it provides.

Millennials have surpassed baby boomers to become the largest generation in the world. Businesses of all types and sizes will have to remodel their marketing strategy to appeal to millennial. We know that millennial generation ...

Email is one of the most powerful digital marketing tools out there. By now, it is known that email marketing is an essential part of a company’s marketing efforts. But sending quality emails is only ...

Last minute checks can make the difference between an email that sucks and one that actually converts. With click thru rates dropping (3.5%), according to Epsilon Q3 2016 trend report, it is time to be ...

Email communication to some may seem like a one-way contact. But as a sender, you should keep in mind that on the other side there is a real person. The person that opens your email ...

More and more companies use a series of emails instead of regular, individual newsletters. Why is this happening? Because a series of emails have more advantages for both the company and its customers. Here are ...

Every marketer knows how difficult it is to get a new subscriber. That’s why the process of parting with subscribers is particularly painful. But, unfortunately, unsubscribing is an essential and inevitable process in email marketing. ...

The email newsletter is one of the most effective tools for promoting your product or service. It allows you to communicate simultaneously with thousands of subscribers. The effectiveness of this method has been confirmed by ...

Since its existence, email marketing has become more refined. Even if you send mass newsletters to subscribers, you can still make sure they make subscribers feel they are being spoken to on an individual level. ...

Every email you send should include a Call-to-Action. Its purpose is to help the subscribers come to the final aim: to make a purchase. After reading the CTA, the user should understand what to do ...