9 Things You Must Check before Hitting the Send Button

Emails

Last minute checks can make the difference between an email that sucks and one that actually converts. With click thru rates dropping (3.5%), according to Epsilon Q3 2016 trend report, it is time to be ...

How-To Improve Your Email Sender Name

Emails

In life, people recognize each other by names. In email marketing world, it works just the same — users look at the sender name to identify who's trying to get in touch with them. In this article, we'll explore the most popular options of the sender name and share some of the best practices for upgrading it.

Email Validation — a Measure Paramount to a Healthy Mailing List

Tools

In this article, we'll take you through the whole process of email validation, provide a list of email verification tools, and offer three steps to prevent faulty emails from getting into your mailing list.

13 Easy Tips to Improve Your Click-Through Rate

Emails

Click-through rate (CTR) is the percentage of users viewing an email who click on a specific link that appears in it. In this article, we will suggest 13 tips on how to improve your CTR.

Spam Traps and How to Avoid Them

Emails

Sender reputation is a key factor of email deliverability rate, which, however, can be messed up by many aspects including spam traps. In this entry, we've described different types of spam traps as well as the ways to prevent them from getting into your mailing list.

How to Calculate ROI on Email Marketing

Emails

Find out how to calculate the return on email marketing investments, learn its different goals and measurements, and check several ROI calculators.

Permission-Based Email Marketing. Best Practices

Emails

If you want to shape an interested and engaged audience, permission-based email marketing is a must for you. In this article, we’ll take a look at its benefits and the ways to do it right.

5 Common CRM Pains Turned into Gains

Strategies

Find out the main problems of sales automation and how to cope with them successfully.

Free Email Marketing Automation from SendPulse

Updates

Starting from April 3, all SendPulse users will be able to access test mode to create free email marketing automation campaigns in Automation 360.

Why an Unsubscribe Link in Email Is Your Best Marketing Friend

Emails

Find out some tips on using the email unsubscribe link.