TikTok Promotion

TikTok promotion is using TikTok to advertise your product, aimed at increasing brand visibility, boosting engagement, and attracting traffic. It’s similar to paid promotions on social media platforms like Instagram and Facebook.

In this article, we’ll reveal why you should use TikTok to promote your business, discuss how to incorporate TikTok Promotion into your strategy, and show you how to grow organically using this social media platform.

Why should you use TikTok to promote your business?

1,93 billion users worldwide make TikTok one of the most attractive promotional channels for businesses. The platform allows them to communicate with a wide audience, advertise products, interact with potential customers, and increase sales. It significantly simplifies the process, making it easier for creators and brands to attract prospects’ attention, contributing to their long-term success.

Here are some of the most essential reasons to use TikTok for promotion.

• Vast engaged audience. TikTok is a social media network with a huge active audience that spends an average of 58 minutes interacting with various types of video content. This makes it a perfect platform for building and growing your brand. It enables you to address many aspects of your business, including recognition, visibility, sales, etc. Users actively engage with interactive, valuable, and high-quality content that promotes your brand and tells your story. TikTok users frequently like, comment on, and share your videos, enabling your business to reach new potential customers and drive even more conversions.
• Great visibility and recognition. TikTok, like any other social media platform, is an excellent channel for increasing your product's visibility to a wider audience who might be interested. Its tools and algorithms help you reach your target audiences by creating engaging, viral content. When your brand frequently appears in suggested videos, potential customers will remember your brand. Moreover, it can remain at the forefront of their minds.
• Targeted advertising. With the platform’s Ads Manager, you can accurately reach the necessary audience. TikTok offers brands to choose from a variety of advertising formats, including in-feed ads, branded effects, TopView ads, and spark ads. If you want to target leads who have interacted with your posts but haven’t converted yet, there are retargeting options available. With these tools, this social media network ensures that you reach the right people at the right moment and encourage them to make purchases.
• Cost-effectiveness. TikTok doesn’t require spending marketing dollars on ads because you can reach prospects organically through videos. Unique, engaging, and interesting content is far more effective and valuable than polished ads. It creates a special atmosphere for users and encourages them to engage in various ways, including liking, commenting, and sharing at no cost.

In addition to general TikTok usage, your business can benefit from its unique advertising feature known as TikTok Promote. It focuses on promoting your business in the most effective way. We'll talk more about this tool and how to use it in the next section.

TikTok Promote

In addition to using TikTok for organic reach and promotion, you can also utilize its built-in advertising tool. TikTok Promote is a feature that allows you to advertise your content. It helps you increase interactions with your audience and gain visibility on this social network. This is particularly convenient as it enables creators and users with business accounts aged 18 and older to share content with original sounds or those tailored for commercial purposes. Moreover, these individuals agree to the Promote Terms of Service of the platform.

How to set up TikTok Promote

To set up TikTok Promote, you should connect to a Business Account. Only after that, you can proceed to setting up your first advertising campaign using the tool.

1. Proceed to the Promote tool

Open the TikTok app, click “Profile” at the bottom of the page, and then go to the Menu. After clicking it, choose the Business suite, and click the “Promote” button you’ll see on the list.

2. Identify your main goal for this campaign

The next step implies determining the key goal for this advertising campaign. Whether you want to boost your account, drive sales, or generate leads, the platform lets you choose. If you want to increase the visibility of your account, you can select more video views, as shown below. Then, select the creatives you want to promote.

3. Choose a promotion pack

Select one of the available promotion packs or customize it for your business. When you click Customize, you can set all the details of your campaign.

4. Define your target audience

There are two options: the default audience and your own.

If you decide to make an audience on your own, the platform will ask you to create an audience name, and choose locations, gender and age, and interests.

5. Configure budget and duration

After that, decide how much you are willing to spend on video promotion by adjusting the “Budget” element. Then, proceed to “Duration” to specify how many days you want your ads to run.

6. Pay for your campaign

After rechecking all the details and making sure everything is right, you can click “Pay” to complete a purchase and launch your campaign.

However, if you don’t want to spend money on advertising campaigns and aren’t sure of their necessity for your business, it’s time to explore some tips for growing organically on this social media platform.

In addition to paid tools, you can always opt to grow organically to gain new followers, enhance visibility, broaden your reach, and strengthen brand recognition. Here are some of the most effective ways to do it.

Identify the perfect schedule for your posts

If you want your videos to be effective and bring more exposure, it’s necessary to identify the days when to post. It’s advisable to share videos 1-3 times daily so that users notice your brand. To identify the perfect days and times, consider checking TikTok Analytics. It will show you when your target audience is most active.

Catch attention in three seconds

When creating videos, keep in mind that your primary goal is to capture users' attention. You should accomplish this within the first three seconds to encourage them to continue watching your content. The most effective method is to start your videos with an attention-grabbing question like, “Did You Know?” This will certainly spark curiosity and motivate users to keep watching your videos. When adding captions, utilize bold text overlays to ensure your message is visible and clear. Lastly, there’s no benefit to including long intros, as users may become bored and quickly move on to the next video. Your main objective is to keep people engaged, and TikTok will appreciate your efforts.

Add trending sounds and hashtags

You can find trending sounds by exploring the For You Page. Then, choose the one that best suits your video. You should also add some hashtags; 3-5 relevant hashtags should suffice. Make sure that some of them are both trending and specific to your industry. This step is essential for enhancing the popularity of your videos and attracting more views.

Below, you can see a TikTok post that includes one of the most popular sounds lately. This allows this post to get into the “For You” page.

Collaborate with creators and opinion leaders

Consider partnering with influencers in the same industry. There’s no need to choose opinion leaders with millions of followers. It's better to research and identify creators who have the trust and attention of their followers. By collaborating with several micro-influencers, you can expand your reach and establish better visibility. Shoutouts, duets, and collaborations are perfect ways to engage with new audiences. This partnership also allows you to showcase your content to new followers, communicate the benefits of your product, and achieve your primary business goals.

Create interesting content that is easy to share

When creating videos, remember that your content should evoke emotions in users. Funny, emotional, or educational content demonstrates better performance and higher engagement with diverse audiences. Humorous videos encourage viewers to tag their friends in the comments, improving your brand’s visibility. Utilize storytelling to make your posts interactive and appealing. Once you gain numerous shares, TikTok will further promote your posts and enhance their performance.

Use challenges and trends to your advantage

Since TikTok is known for its trending challenges, it’s essential to take advantage of them. Typically, these include dance moves or other types of exercises, often paired with a catchy hashtag. When participating in challenges, it’s important to be creative and make your video stand out among countless others. You can easily explore the platform’s trends using its Creative Center to find such videos. If you're wondering why to create this content, the answer is simple — TikTok promotes these videos organically, allowing them to reach large audiences without the need to pay for ads.

Improve your TikTok profile

When you create a TikTok profile, ensure it contains all the necessary information about your brand, including your description, contact data (profiles on other social media platforms and email addresses for business inquiries), and a bio link page. Also, consider pinning your most viewed videos so that you achieve even higher exposure and visibility.

Below, you'll find an example of a travel page on TikTok. It covers all the essential information about the brand and lets users instantly view the most popular videos.

Use TikTok Live and Q&A

For better engagement in real time, it’s worth using Live and Q&A. These two features enable you to engage with users individually and respond to their inquiries. During live streams, TikTok’s algorithms give you additional visibility. The platform values brands that consistently interact with their target audiences, provide essential information, and present engaging content.

Below, you can see a live stream on TikTok. It shows the blossoming sakura in Japan. People who want to see it for themselves and haven’t had the opportunity can do so online. They can also ask the creator various questions, allowing him to respond in real time.

Help users plan their trips

When you have a travel blog, consider simplifying people’s lives by creating short video guides, travel itineraries, tips for traveling on a budget, lists of cool cafes, and more. These videos are always relevant and tend to reach the top, enabling you to connect with people interested in traveling to specific places. This approach is valuable and engaging, encouraging users to rewatch your videos repeatedly.

Below, you can see one such video featuring must-visit towns. People will be intrigued to watch until the end to discover the full list of towns that could become their future travel destinations.

Encourage users to watch your posts longer

All the content you create for users on TikTok should provide value to people. The social media networks greatly appreciate this by promoting such content. In addition to educational information, you should also include captions and subtitles so that everyone can enjoy your posts. Quick cuts, zoom-ins, and effects will help you capture the audience's attention and encourage them to watch until the end. Consider adding a call-to-action button if you want users to perform a specific action on a third-party platform. When developing your content, ensure it contains all the necessary elements to encourage higher watch time. If you achieve this, TikTok’s algorithms will showcase your content to a wider audience and attract new followers to your account.

Below, you will find a valuable fashion-related post. The author offers users to explore trending outfits as an inspiration. This encourages followers to explore the pictures longer.

To summarize, TikTok, with its active audience, is an excellent way to grab attention, reach visibility, and communicate your message to people who might be interested in your product. With the right strategy and TikTok Promote, you’ll be able to attain your business goals in a short time.

Last Updated: 07.04.2025