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Convert more leads from click-to-WhatsApp ads with SendPulse

Ads bring prospects straight from Facebook and Instagram into a WhatsApp chat with your business, cutting out extra steps in the customer journey.

SendPulse handles conversations automatically and feeds conversion data back to Meta, which helps your campaigns attract higher-quality leads and enhance ROAS.

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Engage ad leads instantly using a WhatsApp chatbot and AI Agents

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Automate your sales pipeline and track deals in your CRM

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Know your highest-performing ads

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Pay for customers, not clicks

Make your click-to-WhatsApp ads pay off

Wise choice for anyone who sells through WhatsApp

No matter your business model, SendPulse gives you the insights to optimize customer journeys and campaign performance.

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eCommerce and retail businesses

Recommend products, answer questions, capture payments, and track deals in your CRM system — all while Meta receives purchase data automatically.

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eLearning projects and edupreneurs

Qualify leads, promote your courses, send special offers, and handle enrollment or booking automatically. Conversions are instantly synced with your CRM and Meta Ads Manager.

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Service companies and local brands

Give customers a quick way to check the pricing, working hours, and other details before making an appointment. SendPulse saves all of your customer data to the CRM system and sends conversion events to Meta Ads Manager.

Everything you need to make your click-to-WhatsApp ads thrive

Your ad brings people into WhatsApp. From here, SendPulse steps in to help nurture leads, drive conversions, and make every advertising dollar work harder.

Nurture leads AI-powered WhatsApp chatbots

Nurture leads AI-powered WhatsApp chatbots

Automate replies or supercharge your WhatsApp chatbots with AI agents to engage leads while interest is at its peak.

Let your chatbot do the heavy lifting:

  • Qualify leads and answer their questions
  • Personalize offers and ease concerns
  • Close sales, capture payments, and create or update CRM deals

When a conversation needs a human touch, your chatbot will seamlessly hand it over to your team with the full history intact.

Manage ads together in a team-friendly inbox popup

Manage ads together in a team-friendly inbox

No more guessing where a lead came from. Every chat generated by ads is labeled with key campaign details.

At a glance, you'll know:

  • Which campaign brought in the lead
  • Which had they clicked specifically
  • Which offer or product sparked their interest

Once the conversation ends, you can add team-only notes, create deals, or start and stop chatbot flows — no need to switch between tools.

Leverage the 72-hour messaging window to sell more

Leverage the 72-hour messaging window to sell more

Every lead from ads that click to WhatsApp gives you 72 hours of free communication, so put every conversation to work. Welcome leads automatically, qualify their intent, and guide them toward a purchase. Convert hot leads immediately while nurturing others with personalized offers, bonuses, and abandoned cart reminders.

Your team can pause automation anytime to answer complex questions or offer personalized terms. This helps you win more sales without paying for another ad.

Spot top-performing ads using analytics popup popup

Spot top-performing ads using analytics

Track every stage of ad performance, from ad spend to revenue, and see which campaigns bring you the highest return.

Monitor your ad KPI:

  • Ad spend by date range.
  • Lead and customer acquisition costs.
  • ROAS by ad.
  • Sales trends over time.

Need to share results? Export your data to a CSV file for client reporting, stakeholder presentations, or analysis in external tools.

Streamline campaigns with Conversions API

Streamline campaigns with Conversions API

Send key conversion events, like lead captures, subscriptions, and purchases, to Meta Ads Manager and let algorithms optimize campaigns based on customer actions.

Instead of relying on clicks alone, Meta learns from leads and customers who shared their contact details or completed a purchase, helping your ads reach people who are more likely to buy.

And just like that, your ROAS goes up while lead acquisition costs go down.

Reach customers beyond WhatsApp

Don't limit your chances for successful marketing to WhatsApp. With SendPulse, you can build chatbots on Instagram, Facebook, TikTok, and other platforms to engage customers wherever they are and deliver a consistent brand experience.

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Launch optimized click-to-WhatsApp ads in a few steps

  • Sign up

    Sign up

    Log in or create your SendPulse account. Choose a pricing plan that fits your needs or start a free 7-day trial.
  • Connect WhatsApp

    Connect WhatsApp

    Connect your existing WhatsApp chatbot to SendPulse or create a new one from scratch. Make sure the phone number used for WhatsApp Business API is linked to your Facebook Page.
  • Create ads that click to WhatsApp

    Create ads that click to WhatsApp

    Create a new ad campaign, choose targeting options, add content, and set up a conversation starter template for WhatsApp. Save your settings and publish the ad.
  • Monitor your ads

    Monitor your ads

    Track campaign performance over time and drill down into individual ads to manage your budget more efficiently.

FAQ

WhatsApp message campaigns are designed to engage your existing audience, while click-to-WhatsApp ads help you acquire new customers. They bring people from Facebook and Instagram right into WhatsApp conversations, where your chatbot or team can qualify leads and close sales.

Use WhatsApp message campaigns to encourage repeat purchases and re-engage existing customers, and run click-to-WhatsApp ads to convert new prospects into buyers.

Not necessarily, but it's highly recommended. The WhatsApp Business API helps you get much more from your campaigns thanks to automated conversations, teamwork features, and seamless integrations with your CRM and other tools.

SendPulse is an official WhatsApp Business API provider. Connecting your account is free — you only pay for the messages you send.

Not at all! Connect your Meta account, launch your ads by following our setup guide, and build your WhatsApp chatbot using our drag-and-drop builder.

If you've created a Facebook ad before, you’ll have no trouble getting started.

When a customer starts a conversation by clicking your Meta ad or a CTA button on your Facebook Page, it starts a free 72-hour messaging window.

During this time, you can send any type of message at no charge. SendPulse helps you use every minute efficiently by greeting leads automatically, qualifying them, answering FAQs, and encouraging purchases. If a lead doesn't convert immediately, your chatbot can continue the conversation with personalized offers, or your team can step in to close the deal.

After the 72-hour free messaging window expires, standard Meta pricing applies to every new conversation. Rates depend on the conversation category and the recipient's country. For current pricing, see our WhatsApp pricing guide.

Absolutely. There's no need to create a new advertising account. SendPulse integrates directly with your current Meta Ads Manager account. Your campaigns, audience, pixel, and user permissions stay exactly as they are.

Instead of replacing your workflow, SendPulse enhances it with automated lead handling, detailed performance dashboards, and Conversions API integration.

Use SendPulse’s no-code chatbot builder to create conversation flows, set keyword triggers, and add automated replies. Then follow our detailed guide to link these flows to ads that click to WhatsApp, so every new conversation starts automatically.

Learn more about how to create WhatsApp chatbot flows.

In your SendPulse account, go to the “Statistics” section and select the “CTWA Ad Performance” tab. You’ll see the complete customer journey, including impressions, purchases, cost per lead, sales, ROAS, and ad spend over time.

SendPulse also shares conversion data with Meta through the Conversions API, which helps Meta Ads Manager report more accurately on campaign performance.

SendPulse can boost your ad ROI across every stage of the customer journey:

  1. AI-powered chatbots and AI agents reply on the spot, keeping prospects engaged when purchase intent is highest.
  2. Conversions API sends subscription, lead, and purchase events to Meta to help its algorithms find more people who are likely to convert.
  3. Advanced analytics show customer acquisition cost and ROAS for every ad, so you can shift your budget from underperforming campaigns to the ones that deliver results.
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Official WhatsApp Business Solution Provider

Manage, optimize, and scale your click-to-WhatsApp ads with SendPulse

Automate conversations, track performance, and convert more leads from a single workspace.