Marketing and Sales

All About Website Pop-Ups: Types, Tips, and Examples

Olha Zubarieva

8 Nov. 2022

7 minutes

All About Website Pop-Ups: Types, Tips, and Examples

eCommerce website owners can generate leads and offer their customers unique experiences using pop-ups. According to the statistics, pop-ups generate a 9.28% conversion rate. So you can see that it’s an effective tool for driving conversions.

There’s no universal rule on creating the best website pop-ups. Every business owner has their conversation goal and chooses the corresponding pop-up type for their website. In this post, you’ll find what a website pop-up is and why you should use it. You’ll also get some optimization tips and see a bunch of pop-up examples to get inspired.

What is a website pop-up?

A website pop-up is a window with an informational or promotional offer overlaying your website content. It captures the attention of your site visitors and calls them to actions that depend on your marketing goals.

website pop-up example
A standard website pop-up example

A pop-up window appears once visitors load a page when they access the site. People can also trigger them by scrolling, clicking, or intending to leave the page. Users browse the content, and this graphical overlay pops up on their way unexpectedly and unintentionally.

eCommerce website owners use a graphical user interface display area to promote their offers, generate leads, and increase brand awareness. Despite how annoying pop-ups can be when misused, pop-up technology still attracts many users and increases sales.

Discover eight actionable video pop-up ideas that can help you boost engagement and drive sales.

Why use pop-ups on your site

Using pop-up windows can bring many benefits to your website and your business. This window is a valuable source of information for your customers about discounts, membership, newsletters, and new products. You can easily grab their attention and channel them into conversions.

Want to drive more sales?

With SendPulse, you can reach your target audience by sending various types of messages through a communication channel they prefer — email campaigns, web push notifications, SMS, and chatbots for WhatsApp, Instagram, Facebook Messenger, or Telegram.

Implementing pop-ups properly is crucial, not to annoy visitors but to provide them with helpful information. In exchange, you can benefit from more subscriptions and website traffic.

Pop-ups on your site can also help you target the right clients and increase sales, leads, and social media engagement. You will improve your market visibility, as customers will better understand your brand, and you’ll better know their needs. Besides, Google doesn’t rank your site low if you use pop-ups correctly.

Read our post about pop-up design to learn how to catch your visitors’ attention more effectively.

Tips to optimize your website pop-up

Let’s look at the best optimization practices to make your pop-up appealing and effective. The best website pop-ups have five key characteristics:

  • Relevance. Relevant website pop-ups offer users exactly what they are coming for to the site and even more.
  • Non-intrusiveness. Non-intrusiveness entails site visitors not being overwhelmed with annoying pop-ups.
  • Attractive design and colors. Engaging copy and original visuals should be aligned with the brand’s personality and related to the site content.
  • Visual consistency. It means that a pop-up is designed using the style and color palette of the site.
  • Value. It is the benefit a pop-up can bring to customers, like discounts, free content access, and more.

Moreover, you should be familiar with such concepts as multiple, multi-step, and mobile-specific pop-ups:

  • Multiple pop-ups are used to encourage visitors, subscribers, and customers to move to the next stage in their customer journey. You can add multiple pop-ups to your site, but only one per page.
  • Multi-step pop-ups have several steps. These phases include clicking the button, entering the email, and adding personalized data like location, gender, interests, and more. It enables marketers to get more valuable information about their customers. Once site visitors press a button, they are more likely to complete other steps to finish what they have started.
  • Mobile-specific pop-ups won’t hurt the user experience and will result in more interactions. Statistics say, by 2025, mobile commerce will more than double to reach $728.28 billion in the US. So mobile pop-ups can help you attract a larger audience, boost engagement, and increase conversions.
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Types of eCommerce pop-ups

You know what a pop-up is and why your website needs it, so let’s find some popular pop-up types with inspiring examples.

Discount pop-ups

When people visit an eCommerce site, they can see a window offering a discount or coupon. 97% of buyers always seek deals when shopping in online stores, so a discount pop-up encourages them to buy something.

An appealing discount pop-up offers customers a lucrative deal — anything from $10 off their first purchase to a 20% discount code. It is not triggered instantly but appears on the site in 5-10 seconds, not to annoy visitors. This pop-up may be displayed when visitors scroll a certain percentage of the page or want to leave.

You can make the most of your discount pop-up with a strong, creative call to action. If you set a time limit, users will more likely benefit from your offer. Make sure it’s easy to use, and customers immediately go to a page with your best-selling products.

Let’s explore several website pop-up examples with discounts.

A discount pop-up example from Hydrant encourages visitors to claim the $5 offer. People can enter their email addresses and get a discount or ignore the offer and pay the full price. This CTA makes visitors feel they lose something and encourages them to save on purchases. It is clear, well-readable, and easy to understand, as you don’t have to calculate any percentages from the price to find the sum of your discount.

discount pop-up
A minimalistic discount pop-up with just one input field

One of the best website pop-ups is the one by Hashtag Company. Its clear and simple headline focuses on the value a user gets and incentivizes new sign-ups.

discount pop-up
A stylish discount pop-up that matches the website style

Giveaway pop-ups

A giveaway pop-up is perfect for promoting new products, growing your mailing list, and boosting sales. With an eye-catching pop-up, eCommerce site owners can inform visitors about the giveaway at the right time and invite them to join. You can also add a countdown timer to drive urgency and make people act faster.

Here’s what a giveaway pop-up can look like:

giveaway pop-up
A giveaway pop-up used to convert new visitors into subscribers

This giveaway pop-up captures visitors’ attention from the first lines. There are explicit instructions on how to join and win a giveaway. Using this pop-up type, you can get more subscribers and encourage visitors to place an order to enter your giveaway.

Cart abandonment pop-ups

Many companies experience an increase in cart abandonment rates amounting to 98% in certain industries. You can do everything correctly, offering people your help and getting their email, but something can go wrong, and they leave their cart.

Your task is not to allow customers to go until they check out. Cart abandonment pop-ups can help you convince visitors to stay and buy. For instance, Menkind Friendly reminds visitors to complete their purchases.

cart abandonment pop-up
A cart abandonment pop-up stimulating visitors to complete the purchase

To make your cart abandonment pop-up more attractive, you can offer customers a coupon code or giveaway to win their cart items. For instance, Adidas uses a timely cart abandonment pop-up to make sure their visitors know the company offers free shipping.

pop-up example
A pop-up example nudging visitors with free shipping

Sales promotion pop-ups

If you’re about to launch a sales campaign, consider giving your visitors a heads-up about the upcoming sale. It will help you build anticipation if launched a week before the busiest sales days, encourage prospects to discover your products in advance, and improve your customer relationships.

Here’s a well-timed pop-up example that creates a sense of urgency without disturbing visitors.

sales promotion pop-up
A sales promotion pop-up with a 40% discount is an effective incentive for customers to explore products; source: Pinterest

Survey pop-ups

If you want to collect more customer feedback but don’t want to bother users with too many questions, a survey pop-up is a great option for you. It allows you to measure user satisfaction and trace weak spots in your product or service, launch personalized nurturing campaigns, identify upselling opportunities, etc., without hampering your user experience.

Feedback from your customers is essential to better plan and prioritize your product development. But how do you generate customer insights effectively? People are more likely to answer questions about your product when they have just bought it. So, consider launching a post-purchase survey pop-up offering a discount code or a gift to people sharing their feedback.

Here’s a survey pop-up example:

survey pop-up example
A survey pop-up example used to evaluate visitors’ experience

Note how little effort is required from a visitor to complete this survey — all they need to do is select the appropriate option. It doesn’t disturb visitors with a new browser window opening or direct them away to a different page.

Social proof pop-ups

Social proof is a great way to demonstrate to your clients that your brand is trustworthy and your main focus isn’t only on making money on them. A pop-up is an excellent way to connect with site visitors and show them your best products, customer testimonials, or expertise. Consider that numbers strengthen social proof. Look at an example below of how to showcase the number of your newsletter subscribers.

social proof pop-up
A social proof pop-up motivating visitors to convert into customers; source: Drip

If you are looking for more best website pop-up techniques to highlight your social proof, you can combine it with FOMO. For example, if you say that this bestseller product sells out quickly and they can use a discount to buy it here and now, they will actively engage with your pop-up. Also, you can show visitors how many users are looking at the same product right now. That’s how Pandora warns an abandoning user that the product they’re viewing is high-in-demand.

pop-up example
A pop-up highlighting the popularity of the product

Final thoughts

Now you see that a website pop-up is a powerful tool for growing your customer base and boosting sales. So, if you feel inspired enough and want to bring your own pop-ups to life, we make it dead simple with our pop-up service — make sure to test it now!

Date of publication:

8 Nov. 2022

Olha Zubarieva

Olha is a content marketer passionate about technology and how it transforms our daily routine. She's also into traveling and...

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