Facebook Ad Strategies: Balancing Short-Term Versus Long-Term [Webinar recording]

Olena Prokhoda

1 minute

September 3, 2024

Watch the “Facebook Ad Strategies: Balancing Short-Term Versus Long-Term” webinar recording!

Expert speaker: Brenton Thomas, Founder of Twibi, Digital Marketing Agency.

Topics covered during webinar:

The optimal setup within Facebook Ads to effectively optimize for purchases.
Tactics for short-term, long-term, and balanced Facebook Ads strategies, along with a case study showcasing real examples.
Techniques for managing stakeholders to gain buy-in and ensure your team aligns on whether to pursue short-term, long-term, or balanced Facebook Ads strategies.

Olena Prokhoda

Elena is an Event Marketing Manager at SendPulse with over 10 years of experience in digital marketing. She is responsible for organizing online and offline events that bring together entrepreneurs and tech experts from around the world. Elena oversees events at every stage: from concept development and speaker management to promotion and results analysis. Thanks to her background in SMM and PR, she creates not just webinars, but large-scale events that bring real business value. In her free time, Elena discovers new horizons through travel or immerses herself in the atmosphere of tense psychological thrillers.