Audience Segmentation: a Hidden Gem of Successful Marketing Campaigns

Marketing and Sales

In this article, we'll dwell on how to segment your mailing list and discuss the segmentation criteria necessary for a successful email campaign.

Customer Testimonials: How to Make Social Proof Work for Your Business

Marketing and Sales

Let’s discuss what effective testimonials should contain, how to get them without being pushy, and how to share them to boost your business’ credibility.

Creating an Authentic B2B Social Media Strategy: Best Practices and 20+ Examples

Marketing and Sales

Let’s find out what makes B2B social media marketing authentic, sustainable, and effective.

Top 7 Must-Have SEO APIs for Marketing Agencies in 2024

Marketing and Sales

Find out some useful SEO APIs that will help you get your clients’ website their best SERP placement.

What Is a Google Knowledge Panel and How to Get One for Your Brand

Marketing and Sales

Let's discuss knowledge panels in detail, their importance, where they come from, and how to get a Google knowledge panel for your business.

Ideas for Multichannel Marketing Campaigns to Use in 2024

Marketing and Sales

Find out some ideas for multichannel marketing campaigns.

How to Put a Link in TikTok Bio and Optimize It to Boost Traffic

Marketing and Sales

Find out how to put links in your TikTok bio.

Instagram Automation and How to Use It

Marketing and Sales

Discover how to use Instagram automation tools to optimize the way you work with social media.

How to Create a State-of-the-Art SaaS Marketing Strategy

Marketing and Sales

Learn how to build a cohesive SaaS marketing strategy.

Cross-selling and Upselling Examples that You Can Start to Make Use of Today

Marketing and Sales

Find out how cross-selling and upselling strategies work and how to get the best of them.