Content Management System (CMS) is software that is used to add articles, photos, and videos to your website and manage this content.

Advantages of using CMS for site management

1. Easy to use

You don't need to have advanced skills to add content with CMS. The interface is easy and it doesn't take too much time on training.

Modern CMS makes website creation and management simple and straightforward to the point where anyone who wants to start a blog that is great in terms of UX, design and overall performance can do so in a matter of hours without having to dive deep into web programming and other related technical stuff.

2. User access levels

In order to prevent an information leak, you can limit access to different sections of the site when employees are managing the content. Some of them (sales managers) can have access only to add product pages. Others, such as marketers or copywriters, can have access to edit and produce blog posts.

3. Easy and quick site maintenance 

If you need to make changes to any section of your site with CMS, it easily searches the particular page among hundreds of other pages. With CMS you can make changes, update the CMS software, and add functionality without breaking the site.

4. SEO tool

A good CMS has the function to make your content grow in visibility in organic search engine results.

5. Customizable website design 

CMS makes it easy to change the design because content and design are in separate sections. 

SendPulse has implemented integrations for your CMSes and CRMs

Check our integrations catalogue right now.

 

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