Content Management System (CMS) is software that is used to add articles, photos, and videos to your website and manage this content.

Advantages of managing the site with CMS are as follows:

  • You don't need to have advanced skills to add content with CMS. The interface is easy and it doesn't take too much time on training.

Modern CMS makes website creation and management simple and straightforward to the point where anyone who wants to start a blog that is great in terms of UX, design and overall performance can do so in a matter of hours without having to dive deep into web programming and other related technical stuff.

  • The opportunity to give access to different employees depending on their roles.

In order to prevent an information leak, you can limit access to different sections of the site when employees are managing the content. Some of them (sales managers) can have access only to add product pages. Others, such as marketers or copywriters, can have access to edit and produce blog posts.

  • Maintenance of the site is easy and quick.

If you need to make changes to any section of your site with CMS, it easily searches the particular page among hundreds of other pages. With CMS you can make changes, update the CMS software, and add functionality without breaking the site.

A good CMS has the function to make your content grow in visibility in organic search engine results.

  • You can change the website design

CMS makes it easy to change the design because content and design are in separate sections. 

SendPulse has implemented integrations for your CMSes and CRMs

Check our integrations catalogue right now.

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