When to Choose SMS Over Other Channels
SMS reaches customers where other channels can't. And when you need broader coverage, you can combine SMS with other channels in a single automated flow.
SMS campaign
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Coverage: works without internet, a specific device, or an app installed
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Urgency: the notification must be read as fast as possible
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Simplicity: quick to send, easy to act on
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Reach: the customer only left a phone number
Other channels
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You need to deliver long messages or file attachments
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You need a gradual content warm-up or nurture sequences
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The scenario requires branching logic, buttons, or rich media
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Alternative channels are available — messengers or email
When SMS Delivers the Best Results
Run a bulk SMS campaign across your entire subscriber list, or have one-on-one conversations with individual customers.
SMS Marketing — audience engagement & sales
Launch a bulk SMS campaign in just a few minutes:
- announce new products and arrivals;
- send promo codes and limited-time offers;
- re-engage customers who haven't purchased in a while.
No technical skills needed. Create bulk SMS campaigns in a user-friendly builder and focus on your message copy.
Operational SMS Notifications — reminders & updates
Keep customers informed about important events as they happen:
- thank customers for orders or appointments;
- share delivery status and tracking numbers;
- send appointment reminders or balance top-up alerts.
Personalise every bulk SMS notification with order numbers, customer names, dates, and amounts. Trigger messages automatically after the right action or event — straight from your online store, CRM, or CMS.
Transactional SMS — confirmations & verification
Deliver time-critical messages instantly:
- one-time passwords for sign-up, login, or password reset;
- payment or account change confirmations;
- two-factor authentication codes for sensitive operations.
Transactional SMS travels a dedicated high-priority route, keeping it separate from marketing campaigns and out of any delivery queue.
SMS Bot — two-way dialogue, auto-replies & surveys
Respond to customers automatically or run live SMS conversations:
- provide personalised answers to common questions;
- use AI to handle open-ended requests;
- trigger flows based on keywords or events;
- collect customer feedback via SMS surveys.
A full-featured SMS bot with a flow builder and triggers is available in your single SendPulse dashboard.
Boost conversions with multichannel marketing
Accelerate your business growth by sending email, web push, and chatbot campaigns. Send triggered messages with the help of Automation 360.
Your marketing efforts become more efficient when you keep in touch with clients using multiple communication channels. For example, if a user does not read your SMS campaign, they will get a browser notification or email.
Manage Bulk SMS Campaigns from Any Device
SendPulse gives you everything you need to run bulk SMS campaigns: an intuitive builder for marketers, a bulk SMS app for managing sends on the go, plus a bulk SMS API and gateway for developers.
Builder
Send a bulk SMS blast straight from your browser with our easy-to-use SMS marketing tool. Register a sender name → upload your contacts → write your message → send.
How to send SMS messages
API & SMS Gateway
Send messages from your CRM, CMS, or eCommerce platform through the SendPulse bulk SMS API or SMPP gateway, and receive real-time delivery reports.
API documentation
Mobile App
Manage campaigns from anywhere with the SendPulse bulk SMS app for iOS and Android — a complete mass text messaging app in your pocket.
We offer bespoke pricing plans for your bulk SMS campaigns
Calculate the costSend your first 10 SMS messages for free
Send International Bulk SMS to 200+ Countries
Stay close to your customers wherever they are. Send messages with local sender names from a single dashboard — no need to track down regional providers. Get fast delivery and transparent per-country pricing with bulk SMS solutions built for global reach.
Check country availabilityHow to start sending bulk SMS
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Add your mailing list
Upload your existing mailing list or collect clients' phone numbers using SendPulse's free subscription forms.
Add your subscribers’ phone numbers manually, upload a file, or import contacts from a third-party service.
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Choose a sender name
Come up with a unique sender name that is no longer than 11 characters or digits.
Some mobile operators require you to register your sender name. To do it, fill out the form and wait for confirmation.
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Type in your text message
The first 10 SMS messages with standard text are free. Afterward, you will need to replenish your balance to send more campaigns.
You can send SMS campaigns in any language and use digits and emoji. Remember that the character count includes spaces.
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Send your campaign and analyze the results
Track the ratio of your sent and delivered SMS campaigns, as well as click-through and unsubscribe rates.
Your previous campaigns' results will help you fine-tune your SMS strategy.
Watch this video for more details on how to send bulk SMS campaigns with SendPulse
Refine your SMS strategy and speed up your sales cycle
Get the most out of your SMS marketing efforts with SendPulse.
Use our free subscription forms to collect clients' phone numbers
Customize your forms to get more potential clients' phone numbers. You can also request additional data, including a name, gender, and interests, to personalize and segment your future campaigns.
Send your campaigns only to those who want to receive them
Segment your audience by age, interests, gender, and more to make a relevant offer. For example, you can offer educational literature to students and send parenting book recommendations to people with kids. The more segments you have, the more relevant your messages are.
Schedule your SMS campaigns
Schedule your bulk SMS campaign in advance, and the system will launch it automatically at the right moment — at the start of a sale or your audience's peak activity window. The recipient list updates automatically, so new contacts are always included. Everything runs on schedule, while you track results from anywhere through the SendPulse bulk SMS app.
SMS Marketing Knowledge Hub
In-depth answers to the key questions for a successful start with bulk SMS.
What is bulk SMS?
Bulk SMS is a way to send text messages to a large number of recipients at once, delivering the same or personalised information quickly. These SMS messages are essential for promotional campaigns, service notifications, and verification codes.
To put bulk SMS marketing to work for your business, follow these five simple steps:
Define your SMS marketing goal
Build your phone number list
Register your sender name
Create and launch your SMS campaign
Analyse results and plan improvements
SMS marketing budgets start at $1
Final pricing depends on your list size, recipient countries, and sending frequency.
To boost results, combine your bulk SMS campaign with other channels: email, chatbots in messengers, or web push notifications.
Benefits of Bulk SMS Marketing
Works best for short-term promotions and flash offers
Creates urgency and drives immediate action
No special technical skills required to set up
A well-planned SMS strategy amplifies all other channels
How to Choose a Bulk SMS Service Provider
Before signing up with any provider, check these four criteria — they have the biggest impact on your results and save you time once you launch.
Delivery geography
Check whether the bulk SMS service operates in the countries where your customers are located, and whether local sender name registration is available.
Automation and Multichannel Capabilities
Strengthen your bulk SMS marketing strategy with automated messages triggered by customer events, plus seamless integration with email, chatbots, and web push.
Easy Integration with Your Stack
Verify direct integration with your CRM, online store, or CMS. Developers will need bulk SMS API documentation, an SMPP gateway, and delivery status webhooks.
Transparent pricing & free trial
Free trial SMS lets you test speed, interface, and deliverability before committing. Confirm per-message pricing and ask about volume discounts.
Scope our blog for SMS marketing strategies that pop!
FAQ
💙 How can I send a bulk SMS campaign?
Log in to your SendPulse account and click the "Send SMS" button. You will see a form you need to fill in. Type in your sender name and message and select your recipients. Find out more in this article.
📝 How can I register my sender name?
Go to the "Service settings" menu, select "SMS Sender ID," choose your country, and enter your ID.
🌎 In what countries can I send SMS?
You can send SMS to more than 1,000 mobile operators in 200 countries around the world. See the whole list of countries.
📲 How can I create a list of my recipients’ phone numbers?
Click "New mailing list," name your mailing list, and click "Create." Add your recipients' phone numbers to your mailing list. You can do it manually, upload a file, or import phone numbers from other services. Read this article to find out more.
🎀 Can I personalize my SMS campaign?
Sure thing! Add a recipient’s name, date of birth, gender, age, interests, and other information with the help of variables.
🌐 Can I segment my mailing list by phone number criteria?
Yes, you can segment your mailing list by mobile operators or country codes. Find out more in this article.
🛒 How do I get started with the SendPulse SMS service?
All you have to do is create an account and add funds to your balance. Read this article to find out more.
💳 How much do bulk SMS campaigns cost?
SMS campaign prices depend on your location and the location of your recipients. You only need to pay for the number of messages you send at a fixed rate. Go to our pricing page to find out more.
Develop your SMS marketing strategy and track your sales growth
Build a top-notch customer communication strategy to increase loyalty, conversion rate, and average basket size. Try it now.
Create an SMS campaignSend the first 10 SMS messages for free
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