The festive season is the busiest—and most profitable—time of the year for businesses. With competition for customer attention at its peak, brands need marketing channels that are personal, immediate, and scalable. This week, we hosted an insightful webinar, “WhatsApp Marketing Messages: Guidance for Festive Season & Best Practices,” featuring Oleg Shlykov (Strategic Partner Manager, Business Messaging at Meta) and Júlia Bispo (International Sales Coordinator at SendPulse).
If you missed it, here’s a full recap of the ideas, updates, and practical strategies covered during the session.
High-Engagement Marketing Messages: What Works Today
During the webinar, we explored what makes WhatsApp such a powerful tool for festive-season marketing. Compared to email and SMS, WhatsApp messages enjoy significantly higher open rates, instant visibility, and a conversational feel that customers appreciate.
Our speakers broke down the components of a high-performing message:
- Strong personalization: Using names, recent purchases, or behavior-based triggers.
- Clear value: Festive offers, early-access deals, back-in-stock alerts, or VIP-only perks.
- Structured templates: Buttons, quick replies, and media elements to guide action.
- Right timing: Knowing when your audience is most responsive—especially crucial during the holiday rush.
We also shared examples of promotional, transactional, and reminder messages designed specifically for high-demand shopping periods.
WhatsApp Marketing Messages Lite API: What’s New
One of the highlights was an overview of the latest WhatsApp Marketing Messages Lite API update.
Oleg Shlykov walked participants through the enhancements designed to make message delivery smoother and more scalable for businesses of all sizes.
Key improvements include:
- Faster onboarding and template approval
- Expanded message categories and richer templates
- More flexible pricing tiers for high-volume periods
- Better metrics for tracking performance
These updates help businesses send high-quality marketing messages with less friction—critical during busy festive campaigns.
Quick-Fix Troubleshooting Guide
Technical troubles during peak seasons can cost conversions. That’s why Júlia Bispo shared a practical troubleshooting checklist that marketers can use when WhatsApp messages aren’t sending or performing as expected.
Some of the quick fixes discussed:
- Checking phone number quality and warming up gradually
- Ensuring message templates follow WhatsApp compliance rules
- Monitoring delivery quality signals
- Resolving issues like rate limits, message rejections, or blocked templates
- Verifying integration settings when using automation or API tools
This section was especially valuable for teams preparing for holiday traffic spikes.
Must-Have WhatsApp Automation Flows for the Festive Season
Automation is essential during periods of high customer volume. The webinar showcased plug-and-play WhatsApp flows every business should activate before holiday promotions go live.
Highlighted flows included:
- Cart abandonment reminders
- Back-in-stock and price-drop alerts
- Festive offer broadcasts with segmentation
- Order confirmation & shipping updates
- Loyalty program nudges
- Event countdowns and limited-time deals
These flows ensure businesses deliver timely, relevant communication while reducing manual workload. They also help maximize ROI on WhatsApp campaigns when customers are most ready to buy.
Compliance, Strategy, and Performance Tracking
To wrap up, our speakers discussed:
- Best practices for staying compliant with WhatsApp policies
- How to avoid over-messaging during high-traffic seasons
- Smart segmentation strategies
- Metrics to track: delivery rate, engagement, conversions, and opt-outs
Participants walked away with a full playbook for successful festive-season messaging—from planning and execution to optimization.
Final Thoughts
The webinar offered a deep dive into creating impactful WhatsApp Marketing Message campaigns that stand out during the holidays. Whether you’re preparing festive promotions or looking to refine your messaging strategy, the insights from Oleg Shlykov and Júlia Bispo provide a roadmap for better engagement, higher conversions, and smoother operations.