This week, we hosted a session on one of the most pressing challenges modern marketers face: how to automate marketing processes and build analytics that you can actually trust. Our speaker, Taras Onyshkiv, Team Lead at IT product company Profit.Store, walked through a practical, case-driven breakdown of how companies can streamline their marketing systems and finally gain visibility across all channels. Below are the highlights and core insights from the session.
Stop Wasting Ad Budgets and See Real Channel Performance
Most businesses are overspending on ads without truly knowing which channels bring profit and which burn cash. Taras showed how fragmented tools, delays in reporting, and manual attribution lead to distorted insights.
The webinar demonstrated how to build a single analytics pipeline that connects ad platforms, CRM, and internal systems—so you can evaluate channel performance based on verified revenue, not platform-reported clicks.
Key insight: When marketing and sales data finally meet, you stop guessing and start allocating budgets where they actually convert.
Automate Payments and Cut Funnel Losses
Many companies lose customers at the payment stage because the process is not automated or monitored. Taras shared a real case where automated payment tracking reduced funnel losses by over 20%.
Automation allows your system to:
- Trigger reminders or retries for failed payments
- Sync payment statuses with your CRM instantly
- Prevent leads from getting “stuck” due to manual work delays
Result: A cleaner funnel and more revenue captured without increasing ad spend.
Spot and Fix Weak Points Before They Impact Revenue
One of the most valuable parts of the webinar was the live demonstration of identifying bottlenecks in the customer journey.
With integrated analytics, you can see exactly where potential customers fall off—be it lead processing time, sales follow-ups, payment failures, or onboarding issues.
Taras emphasized the importance of real-time diagnostics, not quarterly retrospectives:
“Businesses often find problems only after losing thousands. With the right tools, you see weak points the moment they appear.”
Track Spend and Results in Real Time
Real-time dashboards were another crucial theme. Instead of waiting for weekly reports, you can monitor:
- Spend across ads
- Cost per lead and cost per purchase
- Conversion rates at every funnel stage
- ROI and ROAS updated live
This level of visibility lets marketers act instantly—not react weeks later when the damage is already done.
Get a Full 360° Customer View Through Integrations
Taras showed how integrations across CRM, analytics, advertising platforms, payment systems, and internal tools create a 360° customer profile.
This holistic view allows businesses to:
- Understand each customer’s full journey
- Improve targeting with better audience insights
- Personalize communication and offers
- Accurately attribute revenue
In other words, integrations turn scattered data into a unified growth engine.
See How CRM, Ads, and Analytics Work Together
The heart of the webinar was the real case breakdown: Taras walked through a client project where CRM, ad channels, and analytics were fully synchronized.
As a result, the business could:
- Identify the true value of each traffic source
- Automate lead qualification
- Reduce manual workloads for marketers and sales teams
- Make decisions based on reliable numbers, not intuition
This practical example illustrated how the right system architecture transforms marketing from chaotic to predictable.
Final Thoughts
The webinar made one thing clear: marketing automation and trustworthy analytics are no longer optional—they’re essential for any business that wants to grow efficiently.