This week, we hosted AI Marketing Day 2026, gathering over a thousand marketers, founders, product teams, and AI practitioners from around the world. The purpose of the conference was clear: to understand how AI is fundamentally reshaping the marketing landscape — not someday in the future, but right now.
Unlike previous years focused on experimentation and early adoption, this year’s theme was about scale, integration, and strategic transformation.
AI is no longer a novelty. It’s becoming the operational backbone of growth.
Below is a detailed recap of the sessions, insights, and forward-looking predictions from our world-class speakers.
“Riding the AI Wave: What’s Next for Marketers”
Speaker: Stef Miller, Global Demand Generation at Udemy
Stef set the tone with a powerful discussion on how rapidly shifting AI capability is reshaping the marketing role itself.
Key Insights:
- AI isn’t replacing marketers. It’s replacing repetitive tasks that used to take most of a marketer’s time.
- The new competitive advantage is speed of learning, not just execution.
- Growth will come from continuous experimentation, powered by AI-driven insights.
She shared examples of how her team uses AI for:
- Lead scoring refinement based on behavioral signals
- Predictive funnel forecasting
- Personalizing educational content across dozens of audience segments
Her advice:
“Don’t try to automate your entire workflow at once. Start by automating the thing you hate doing most — and expand from there.”
“How AI Is Transforming Storytelling and Brand Communication”
Speaker: Imogen Mulliner, Growth Team, ElevenLabs
Imogen highlighted a shift from text-only communication to multi-sensory brand storytelling. With AI-powered voice and audio cloning, brands can create emotional resonance at global scale — while maintaining authenticity.
Highlights:
- AI voice tools enable instant localization without losing personality.
- Audio content is becoming a key trust-building channel — especially in community-driven and education-first brands.
- Storytelling is evolving from one-to-many → to one-to-one at scale.
She demonstrated how brands can now:
- Launch multilingual podcasts without separate voice talent
- Hyper-personalize onboarding or product tours
- Create emotional micro-content adapted to different cultures
Her core message:
“Brand voice is no longer a metaphor. It’s literal.”
“From Prompt Engineering to Agent Engineering — The GenAI Revolution 2025”
Speaker: Anton Voroniuk, CEO at AIMe Academy
Anton introduced one of the most important conceptual shifts happening in AI: moving beyond prompting tools to building autonomous AI agents that work continuously.
The Evolution:
2023–2024 → Generating content, asking models for answers, manual iteration;
2025–2026 → Running workflows, delegating tasks to agents, continuous self-optimization.
He showed real use cases:
- AI agents managing influencer outreach pipelines
- AI agents optimizing PPC campaigns in real time
- AI agents conducting ongoing competitor research
His prediction:
“By 2027, marketers will manage AI teams the same way they manage human teams.”
“AI Chatbots: Redefining Customer Experience”
Speaker: Anastasiia Naumenko, Head of Education at SendPulse
Anastasiia discussed how today’s best AI chatbots are no longer simple support scripts — they are experience architects.
Benefits of Modern AI CX:
- Understand context → respond conversationally
- Adapt tone → reflect brand personality consistently
- Personalize responses → based on user intent and behavior patterns
She emphasized the importance of:
- Training bots on brand voice libraries
- Connecting chatbots with CRM and customer history
- Using hybrid escalation for seamless human takeover
The future of customer communication is instant, helpful, and human-like, without requiring 24/7 staffing.
“How to Use AI to Tell Product Stories That Sell”
Speaker: Pritish Gupta, Co-founder of Trupeer.ai
Pritish framed storytelling not as a creative exercise, but as a structured persuasion system, which AI can now help construct more efficiently.
His framework for AI-enabled storytelling:
- Identify the emotional job-to-be-done
- Translate product features into value outcomes
- Craft narrative arcs personalized to buyer roles
- Continuously test message resonance with AI feedback loops
He demonstrated how AI can:
- Generate persona-specific messaging variations
- Suggest story angles that trigger urgency
- Align product positioning with identity, not just function
“Storytelling is persuasion. AI helps you find the story that works — faster.”
“Delivering the Power of AI with Google AI Max”
Speaker: Serhii Vovk, Regional Product Lead for AI Solutions at Google
Serhii focused on practical deployment, not theory.
His key message:
Companies don’t need to build their own AI — they need to activate AI inside business workflows.
Examples:
- AI-powered search and recommendation systems
- Automated content tagging and knowledge management
- Intelligent sales outreach and scoring models
He shared that the biggest opportunity is in internal enablement, not just external marketing campaigns.
“From AI to IRL: Turning Power Users Into a Growth Engine”
Speaker: Akiva Gottlieb, Content Lead at Gamma.app
Akiva closed the event with a powerful reminder:
Growth will come from community-driven storytelling.
Power users are:
- The best advocates
- The strongest educators
- The most authentic evangelists
His strategy for product-led growth:
- Identify power users early
- Give them creation tools
- Showcase their success stories publicly
“In the age of AI, credibility comes from humans.”
Final Reflection
AI is no longer a tool we occasionally use — it is becoming the core infrastructure of modern marketing.
The marketers who will thrive are those who:
- Think strategically
- Move quickly
- and Use AI to amplify their judgment, not replace it
Thank you to everyone who joined us for AI Marketing Day 2026.
The future of marketing is collaborative — and we’re building it together.