Millions of people surf the web every day. Think for a moment: this is a huge pool of your potential subscribers! We are going to discuss how to draw more people to your mailing list using an opt-in form, and show you the best practices to follow.
After you have collected all potential contacts, it’s time to think over your strategy in turning your subscribers into customers. But, how do you activate the process of conversion? We have different ideas on how to do this. (more…)
You have created a great strategy, found an effective way of interacting with subscribers, and have generally improved your email marketing. However, after you started marketing, the results began to look worse and worse with every campaign. Common situation? Andrew Chen called such a situation «The Law of Shitty Clickthroughs». (more…)
There are brands that have created completely harmonic communication with their subscribers via email. They speak about high life values and their customers follow them. They show a growing organic mailing list and it seems to be ideal. Why isn't this happening to your company? Maybe it is just because you’re tracking the wrong metrics.