In this article, we reveal our findings on how beauty brands turn the subject line of their emails into a door to further purchases.

47% of recipients open emails based on a subject line only. In this article, we'll walk you through 11 effective approaches you can take to make your emails break through the ice, engage with your subscribers boosting their curiosity, and encourage the open.

The proper subject line is one of the main parts of a successful email message. Actually, the subject line determines whether the email message will be opened or deleted without reading. There are several criteria ...