In this article, we reveal our findings on how beauty brands turn the subject line of their emails into a door to further purchases.

In this article, you'll find five steps you may take to reintroduce a dusty old list of subscribers to your regular email program with a re-engagement email campaign.

Search engine optimization and content marketing are a perfect match. But what about email marketing? Is it the fifth wheel or vice versa a powerful booster to your SEO efforts? Can email marketing help you increase website traffic or improve your position in Google searches? Read on to find out the answers.

85% of people find that "spending money on travel is an investment worth making," so the primary goal of travel agencies is to help customers make their mind up. In this entry, we'll talk about the advantages of email marketing for your travel business and bring real-world examples of how to use it effectively.

We decided to find out how fashion brands onboard new subscribers and maintain the bond in email marketing campaigns. So we challenged ourselves with a fashion email research, and now we'd like to present our end-to-end experience and share our findings.

One of the first choices email marketers should make while launching a new campaign is whether to use single or double opt-in. In this article, we'll explain the characteristics of each as well as their difference, so that you can choose the best option for you.

72% of consumers prefer companies to contact them via email rather than other channels. Restaurant businesses are no exception. So it’s high time you include email in the list of your marketing tools and got ...

Which performs better: email or social media? It's the question that seems to have been on everybody's mind for as long as these tools are around. Would you like to know the benefits each channel provides to marketers and the ways to combine this duo? If so, keep reading.

How can one reach the greatest number of potential customers within the shortest time possible and get noticed in all this endless flow of information? The answer is: get viral. Today we will throw some light on how to use viral videos in marketing.

In this article, we'll uncover how to use subscription forms to collect email addresses, discuss the types of sign-up forms, and share the knowledge of how to get the most out of your email marketing strategy.