In this article, we reveal our findings on how beauty brands turn the subject line of their emails into a door to further purchases.

Search engine optimization and content marketing are a perfect match. But what about email marketing? Is it the fifth wheel or vice versa a powerful booster to your SEO efforts? Can email marketing help you increase website traffic or improve your position in Google searches? Read on to find out the answers.

In this article, we'll unscramble the main steps towards a successful email marketing strategy that will help you grow your business and improve your revenue.

Email A/B testing is a bulletproof way not to get lost among dozens of ideas for your email. In this article, we'll share nine ideas for A/B testing and show you how to run your own split tests in SendPulse.

Color in email marketing is a hard-hitting branding and decision-making tool. But how to choose the right one? Read on to find out related tips and tricks.

Hitting the recipients' inboxes without being flagged as spam is the ultimate dream of each email marketer. That is where sender score matters. Even more, it's paramount to successful deliverability. This time we'll explore what sender reputation is, what factors affect it, and how to keep it as high as possible.

Learn how to build communication with your customers using milestone emails.

Discover how eCommerce companies use abandoned cart emails.

Engaging as many users as possible in your email campaigns shouldn't be your A-list task. What is much more important is keeping a mailing list clean; in this way, you will create a healthy environment in your outbox. Read on to find out how you can manage your mailing list to make it sparkling clean.

Previously, we discussed how to start an email properly, in particular, by creating eye-catching headers. Now we will walk you through the most significant block of any email — its body.