Hi, fellow marketer! I'm Anya and I love good design, travels, and rock. I'm here to share my insights with you and help you improve your marketing strategies :)
October 9, 2018
Email A/B testing is a bulletproof way not to get lost among dozens of ideas for your email. In this article, we'll share nine ideas for A/B testing and show you how to run your own split tests in SendPulse.
October 2, 2018
Color in email marketing is a hard-hitting branding and decision-making tool. But how to choose the right one? Read on to find out related tips and tricks.
August 21, 2018
Hitting the recipients' inboxes without being flagged as spam is the ultimate dream of each email marketer. That is where sender score matters. Even more, it's paramount to successful deliverability. This time we'll explore what sender reputation is, what factors affect it, and how to keep it as high as possible.
August 1, 2018
Learn how to build communication with your customers using milestone emails.
July 24, 2018
Discover how eCommerce companies use abandoned cart emails.
July 16, 2018
Engaging as many users as possible in your email campaigns shouldn't be your A-list task. What is much more important is keeping a mailing list clean; in this way, you will create a healthy environment in your outbox. Read on to find out how you can manage your mailing list to make it sparkling clean.
July 2, 2018
Previously, we discussed how to start an email properly, in particular, by creating eye-catching headers. Now we will walk you through the most significant block of any email — its body.
June 18, 2018
In our series of articles, we'll figure out how to make up a visually stunning email step by step. As the first impression matters, we'll kick off from headers — the first part a subscriber sees after email opening.