How Much to Allocate to Your Content Marketing Budget for 2024

Marketing and Sales

Find out how much of your budget to allocate to content marketing in 2023.

How to Create and Use a Content Matrix

Marketing and Sales

“The Matrix is everywhere, but nobody can be told what the Matrix is.” This legendary quote perfectly describes the situation with the content marketing matrix. It’s a powerful tool that often goes unnoticed even by ...

The basics of behavioral psychology to improve content marketing

Marketing and Sales

The goal of behavioral psychology in content marketing is to change the behavior of the client in order to benefit the business. Marketers use it to increase traffic, engagement, conversions, and other metrics. To achieve ...