This past week, digital marketers, entrepreneurs, and growth-focused business leaders came together for MARKETING AUTOMATION 360, a future-facing conference designed to help professionals harness the full potential of marketing automation, AI, and customer communication platforms. Held under the theme Powering Growth, the conference tackled one of the biggest challenges facing modern businesses: how to scale marketing and support without burning out or breaking the bank.
From AI tools that optimize everyday workflows to chatbot-powered support systems and stylish multichannel messaging strategies, each session was packed with valuable takeaways. Below is a breakdown of the conference highlights and speaker insights that made the event a true game-changer.
Email and Messenger Automation with Style and Impact
Speaker: Nataliya Yarovinska, Head of Customer Success at SendPulse
Nataliya kicked off the conference by diving into the art of combining functionality with finesse in automated communications. Her talk focused on crafting email and messenger workflows that don’t just convert — they connect.
Key takeaways:
- Personalization isn’t just a buzzword: It must be executed with contextual relevance and visual appeal.
- Design matters: A well-designed messenger flow increases click-through rates and reduces drop-off.
- Omnichannel strategies pay off: Synchronizing email and messenger touchpoints creates a cohesive user experience that boosts engagement across platforms.
Attendees walked away with practical tips on using SendPulse’s automation builder to create campaigns that reflect their brand’s tone while maximizing impact.
Building Effective Customer Support Without Expensive Tools Using SendPulse Chatbots
Speaker: Yehor Herasymchuk, Founder & CEO at Dots Platform
In a refreshingly pragmatic session, Yehor showed how early-stage companies and startups can build responsive, scalable customer support without burning through their budgets. His case study involved using SendPulse chatbots to streamline ordering, answer FAQs, and escalate complex issues.
Highlights included:
- No-code chatbot creation: Yehor demonstrated how quickly support flows can be built without technical knowledge.
- Customer support = marketing: He argued that timely support is often the most effective conversion tool.
- Use data to evolve: Every customer interaction is a learning opportunity that can refine automation logic.
This session was especially valuable for solopreneurs, founders, and SMBs looking to punch above their weight in customer experience.
Panel Discussion: Marketing Automation 2025
Speakers: Olivia Milton (Fractional CMO & AI-Powered Growth Strategist), Alina Dykuha (Fractional CMO in B2B Projects, Ex-CMO SendPulse)
This forward-looking panel explored what the next few years of marketing automation might hold — from AI-driven content generation to adaptive personalization powered by predictive analytics.
Some compelling predictions:
- AI will shift from assistant to strategist: Tools like GPTs will soon do more than generate copy — they’ll recommend channels, timing, and tone based on campaign goals.
- Zero-party data will be the gold standard: With cookies phasing out, building direct relationships with users becomes critical.
- Human touch will still matter: Both Olivia and Alina emphasized that automation must amplify, not replace, genuine brand voice.
The conversation underscored the need for marketing leaders to invest in systems that not only automate but also learn and adapt.
How to Use AI to Supercharge Your Social Media
Speaker: Kati Noakes, Social Media Trainer, Founder of KN Communications
Kati closed the conference with an energetic and insightful talk on AI in social media. She presented real-life examples of how content creators and small businesses are using AI tools to save time, boost creativity, and maintain consistent presence.
Key insights:
- Content planning gets smarter: AI can analyze past performance and trends to suggest post ideas and publishing times.
- Visuals are no longer a bottleneck: AI design tools help marketers quickly generate branded content with minimal effort.
- Engagement over vanity: Kati stressed focusing on meaningful metrics like saves, shares, and conversations instead of just likes.
Attendees appreciated the practical tools and templates she shared, especially those managing social channels solo.
Final Thoughts
MARKETING AUTOMATION 360 made one thing clear: automation isn’t about doing less; it’s about doing better. From personalized email journeys to scalable customer support and AI-fueled content creation, marketers now have the tools to build smarter, more human-centric strategies.
As we head into 2025, staying ahead will require both strategic foresight and a willingness to experiment. If this conference proved anything, it’s that the future of marketing belongs to those who embrace both technology and empathy.
Stay tuned for session recordings, upcoming webinars, and more deep dives from our speakers.
Let’s keep automating — with purpose.