This week, we brought together leading experts in marketing, automation, and artificial intelligence for our CHATBOTS & AI. Smart Business Automation conference. It was a packed event filled with practical insights, hands-on strategies, and forward-looking discussions about how AI is shaping the way businesses communicate, market, and grow.
If you missed it, here’s a quick recap of the sessions and key takeaways.
Session 1: The AI Playbook: Practical Lessons from Make’s AI Journey
Speaker: Sara Maldon, Head of Business Automation & AI at Make
Sara kicked off the conference with a behind-the-scenes look at how Make has integrated AI into their business operations. She shared practical lessons from their journey — from identifying workflows ripe for automation to overcoming challenges around scaling AI tools across teams.
Key insights:
- Start small: pilot AI projects in one department before scaling across the company.
- Focus on measurable outcomes: tie AI use cases to clear business KPIs.
- Culture matters: successful AI adoption is less about the tools and more about empowering teams to use them confidently.
Session 2: How to Build a Comprehensive Instagram Bot in 1 Hour
Speaker: Nataliya Yarovinska, Chief Commercial Officer at SendPulse
Nataliya gave attendees a live demonstration of how to build a fully functioning Instagram bot in just one hour. Her session showed that sophisticated automation doesn’t require months of development or huge budgets anymore.
Highlights:
- Bots can handle FAQ responses, lead qualification, and even sales support.
- Seamless integration with Instagram ensures customers get instant, 24/7 engagement.
- Smart bots free up human teams for high-value, creative work.
This session proved how accessible AI-powered communication has become for businesses of all sizes.
🎙️ Panel Discussion: AI Marketing Toolkit 2025–2026
Speakers:
- Bianca Coscia, Marketing Manager at SendPulse
- Anton Voroniuk, CEO at SkillsBooster & AI.Me
- Joseph S. Kahn, CMO and Founder of Hum JAM
The panel brought together three industry leaders to share their perspectives on where AI marketing tools are headed in the next two years.
Trends to watch:
- Hyper-personalization at scale: AI will enable brands to deliver unique experiences to every customer, across every touchpoint.
- Multichannel orchestration: Marketers will rely on AI to manage campaigns seamlessly across email, chat, video, and social.
- AI + creativity: Rather than replacing creative roles, AI will empower marketers to produce more ideas, faster.
The consensus? AI is no longer “nice-to-have” — it’s becoming the backbone of modern marketing strategies.
Session 3: The Future of Marketing: AI-Driven Video and Social Content at Scale
Speaker: Olivia Milton, Fractional CMO & AI-Powered Growth Strategist
Olivia closed the conference with an inspiring session on the future of content. She demonstrated how AI tools are already transforming the way brands create video and social campaigns, enabling them to reach audiences faster and more efficiently.
Key takeaways:
- Video remains the most engaging format, and AI can drastically cut production time.
- AI-driven analytics help marketers understand what content resonates — and adapt in real-time.
- Scaling social content with AI allows small teams to compete with big brands.
Her message was clear: the marketers who adopt AI for creative execution today will be the leaders of tomorrow.
Final Thoughts
The CHATBOTS & AI. Smart Business Automation conference showed that AI is no longer a futuristic concept — it’s here, shaping how we communicate, market, and grow our businesses. From automating customer interactions to scaling creative output, AI is opening opportunities that just a few years ago felt out of reach.