The AI Marketing Day 2025 online conference brought together some of the brightest minds in the marketing and artificial intelligence space to discuss how AI is transforming the industry. With expert speakers from leading companies, we explored cutting-edge trends, AI-driven tools, and strategic approaches that are redefining customer engagement and business growth.
Meet the Experts
Our distinguished panel of speakers included:
Genefa Murphy – Chief Marketing Officer at Udemy
Anton Voroniuk – CEO at AiMe Academy
Kostiantyn Soika – Product Manager at SendPulse
Lara Da Gama – Digital Marketing Director
Helena Zhang – Head of Growth, OpenArt AI
Each of these industry leaders shared their expertise, providing attendees with actionable insights into the evolving AI-driven marketing landscape.
Key Themes and Takeaways from AI Marketing Day 2025
1. The AI Revolution in Marketing
AI is no longer just a futuristic concept—it is actively shaping marketing strategies today. From automating customer interactions to predicting consumer behavior, AI-powered tools are enabling brands to optimize campaigns with data-driven precision.
Genefa Murphy of Udemy highlighted how AI is transforming personalization at scale, helping businesses tailor content, recommendations, and promotions to individual users. By leveraging machine learning, brands can enhance customer experiences and drive higher engagement rates.
2. AI-Powered Tools for Marketers
The conference shed light on some of the most effective AI tools that marketers should be using in 2025.
Anton Voroniuk, CEO of AiMe Academy, emphasized the importance of AI-driven content generation, pointing out how platforms like ChatGPT and OpenArt AI are revolutionizing copywriting, ad creation, and even video production.
Kostiantyn Soika from SendPulse showcased AI-powered email marketing solutions that enable automated hyper-personalization, segmenting audiences and crafting tailored email campaigns based on customer behavior.
3. Growth Strategies in the AI Era
As AI advances, companies need to adopt data-centric growth strategies to stay ahead.
Helena Zhang from OpenArt AI shared how AI is helping businesses analyze customer data in real time, allowing marketers to optimize ad placements, test multiple variations of creatives, and increase ROI more efficiently.
Lara Da Gama, a digital marketing expert, discussed the role of AI in social media marketing, explaining how AI-powered sentiment analysis tools are allowing brands to gauge customer feedback instantly and refine their social media strategies.
4. The Future of AI in Marketing: Challenges & Opportunities
While AI offers unprecedented advantages, it also comes with challenges. Experts discussed concerns around data privacy, algorithm bias, and ethical AI implementation. They emphasized the need for brands to use AI responsibly while ensuring transparency and trust with customers.
Looking ahead, AI is expected to further enhance automation, predictive analytics, and conversational marketing, making marketing efforts more precise and efficient than ever before.
Final Thoughts: How Marketers Can Adapt to AI in 2025
AI is no longer optional in marketing—it’s a necessity. Businesses that embrace AI-driven strategies will gain a competitive edge by improving efficiency, personalization, and overall customer experience.
Key actions for marketers in 2025:
✅ Invest in AI-driven analytics and automation tools
✅ Leverage AI for content creation and personalization
✅ Stay updated on ethical AI practices and data privacy regulations
✅ Continuously test and refine AI-powered marketing strategies
The AI Marketing Day 2025 conference reinforced that AI is not replacing marketers but empowering them—enabling smarter decisions, deeper insights, and more impactful campaigns.
Stay ahead of the curve, embrace AI, and revolutionize your marketing strategy in 2025!