Subscribers’ trust is the main thing your business relationships should start with. It is key to development and growth of your business. When collaboration is based on trust, your subscribers become leads, and then turn ...

Writing for many of us means creation. It’s easy to picture a writer as someone sitting at a desk full of wrinkled paper, an ashtray filled with cigarettes, and a landslide of coffee cups. In ...

The goal of behavioral psychology in content marketing is to change the behavior of the client in order to benefit the business. Marketers use it to increase traffic, engagement, conversions, and other metrics. To achieve ...

Email marketing is alive and continues to increase profits through creating repeat sales. The low price (you might even find free offers for small businesses) and ease of use makes email marketing an easy channel ...

The more active the subscribers based in your mailing list, the more responses in the form of high indexes of metrics you get. The secret is in the user’s involvement. Your recipients should be interested ...

In the first part of our article we have said about that fact that in order to improve the efficiency of newsletters, the A/B test was invented, also known as split testing. It helps to ...

The ability to generate brilliant and original ideas says a lot about a marketer’s talent. This capacity is also appreciated in email marketing. The purpose of marketing in an email campaign is to develop ideas that ...

More and more companies use a series of emails instead of regular, individual newsletters. Why is this happening? Because a series of emails have more advantages for both the company and its customers. Here are ...

Every marketer knows how difficult it is to get a new subscriber. That’s why the process of parting with subscribers is particularly painful. But, unfortunately, unsubscribing is an essential and inevitable process in email marketing. ...

The email newsletter is one of the most effective tools for promoting your product or service. It allows you to communicate simultaneously with thousands of subscribers. The effectiveness of this method has been confirmed by ...