Every email you send should include a Call-to-Action. Its purpose is to help the subscribers come to the final aim: to make a purchase. After reading the CTA, the user should understand what to do ...

It’s a well know fact that most websites, including those that utilize email marketing, use Google Analytics to analyze the behavior of the visitors and the types of traffic the site gets (social, email, direct, ...

The proper subject line is one of the main parts of a successful email message. Actually, the subject line determines whether the email message will be opened or deleted without reading. There are several criteria ...

Every day, millions of users are surfing the net looking for interesting information, sales, books, news and all that jazz. All of these users can be your potential clients or at least your potential subscribers. ...

Take a look at email marketing vs social media game and find out how to build a successful email marketing routine.