The unsubscribe page

The unsubscribe page

The unsubscribe page is a page with a form that the subscriber can fill out in order to unsubscribe from your mailing list.

Reasons that people unsubscribe from mailing lists:

• E-mails come too frequently
• The content of e-mails has come to seem repetitive and is no longer interesting for them
• Subscribers want to reduce the amount of e-mail that comes into their inbox
• The content of the e-mails isn’t relevant to them
• They subscribed for a one-time offer (e.g. to receive a gift)
• They have shifted to a competitor’s mailing list
• They have started to use other channels to get the information they need

The following conditions for unsubscribing are possible:

• Unsubscribe from the current list
• Unsubscribe from all subscribed mailing lists

The user can set the choice of conditions by leaving “Unsubscribe from all mailing lists” checked or unchecked.

All unsubscribe pages can be created in your personal user account on the SendPulse service.

Using your own custom unsubscribe page will not only help you win customer loyalty, it also increase the percentage of e-mails that get through spam filters.