Engaging as many users as possible in your email campaigns shouldn't be your A-list task. What is much more important is keeping a mailing list clean; in this way, you will create a healthy environment in your outbox. Read on to find out how you can manage your mailing list to make it sparkling clean.

We have dwelled on how to create a proper email header and body. This time we'll wrap it up and unveil the final milestone in email building — the footer.

Previously, we discussed how to start an email properly, in particular, by creating eye-catching headers. Now we will walk you through the most significant block of any email — its body.

Creating catchy headlines is a true challenge for email marketing. Since it takes a user only about 11 seconds to read the whole email, you'd better advertise your content at once. How? Read on to find out the ways to reinforce your headline with various literary devices and make it a real attention grabber.

In our series of articles, we'll figure out how to make up a visually stunning email step by step. As the first impression matters, we'll kick off from headers — the first part a subscriber sees after email opening.