Benefits of segmentation in email marketing
Segmentation is all about delivering relevant and personalized content to users based on available data. Such emails generate more opens and keep subscribers engaged.
Delivery rate
+ 24%
Unsubscribe rate
-28%
Relevance
+ 34%
Open rate
+ 39%
Mailing list segmentation research — SendPulse, January 01, 2018
Types of segmentation
Create segments based on how subscribers interact with previous email campaigns
Subscribers actions
Group subscribers based on their actions: didn’t open an email, opened but didn’t click a link, opened and clicked a link or clicked a specific link.
Subscribers rating
Segment subscribers by their rating which is formed automatically based on total opens and clicks on previous email campaigns.
Statistics
Divide subscribers into groups by opens and clicks over a specified calendar period.
Segmentation variables
The more you know about your subscribers, the better you can understand their needs
Gender
To send relevant offers, e.g. shaving razors for men; lipsticks for women.
Occupation
To create content that solves different pain points, e.g. a guide to Instagram promotion for marketer or employment law and human resources solutions for HR.
Location
To send event invitations to people who live in the required city, e.g. an invitation to King Tut Exhibition in Los Angeles for Californians.
Age
To send targeted offers that best match a particular group’s needs, e.g. best off-campus housing for students under 25 y.o.
Ready-to-use segments
You don’t need to specify conditions for segmentation manually. SendPulse provides you with ready-to-use segments that are formed automatically based on the activity of your subscribers.
New subscribers
Subscribers added to the list in the last 30 days
Active subscribers
Subscribers who opened one or more of the recent five email campaigns sent within three months
Inactive subscribers
Subscribers who opened none of the recent five email campaigns sent within three months
Options available when working with segments
Export information
Download information about your subscribers as CSV, XLS and XLSX files, or request a report to your email.
Copy segments
Copy contacts and all variables to the required mailing list.
Move segments
Move a segment to another mailing list.
Delete unsubscribed contacts
Clean your mailing list from all unsubscribed contacts.
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