A/B test for emails – 30 ideas for testing. Part 2

In the first part of our article we have said about that fact that in order to improve the efficiency of newsletters, the A/B test was invented, also known as split testing. It helps to ...

A/B test for emails – 30 ideas for testing. Part 1

The ability to generate brilliant and original ideas says a lot about a marketer’s talent. This capacity is also appreciated in email marketing. The purpose of marketing in an email campaign is to develop ideas that ...