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10 Copywriting Mistakes You Want to Avoid

Marketing and Sales

10 Copywriting Mistakes You Want to Avoid

Lisa Kennedy

25 Aug. 2016

Writing for many of us means creation. It’s easy to picture a writer as someone sitting at a desk full of wrinkled paper, an ashtray filled with cigarettes, and a landslide of coffee cups. In ...

The basics of behavioral psychology to improve content marketing

Marketing and Sales

The basics of behavioral psychology to improve content marketing

Lisa Kennedy

12 Aug. 2016

The goal of behavioral psychology in content marketing is to change the behavior of the client in order to benefit the business. Marketers use it to increase traffic, engagement, conversions, and other metrics. To achieve ...

Preparing for an Email Marketing Campaign

Marketing and Sales

Preparing for an Email Marketing Campaign

Lisa Kennedy

29 Jul. 2016

Email marketing is alive and continues to increase profits through creating repeat sales. The low price (you might even find free offers for small businesses) and ease of use makes email marketing an easy channel ...

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