In email marketing, statistics allow marketers to analyze the results of every email sent and improve the next email campaigns. To review the statistics in SendPulse, click the tab "My campaigns" and choose "Campaign statistics."

What is the most important statistical data you should investigate?

  • The number of delivered letters
  • The number of errors in delivering the email 
  • The number of opened emails. The higher this number is, the higher the probability of sales

SendPulse gives you the opportunity to investigate:

  • The emails opened in each country


  • The number of opened emails depending on the device, whether they were opened on a desktop or mobile device 
  • The number of emails that were opened depending on browser
  • The number of clicks. You can also track the number of subscribers and exactly which link they clicked
  • In SendPulse, you can set up Google Analytics to track the websites visitors, their location, and their history of actions on the site

To find out more about statistics, you can read this article


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Footer - A footer is an element of the email that is placed at the bottom of a letter and usually contains general information about a company, such as the address, telephone number, website, social media icons, and the unsubscribe button...

List (Subscribers’ List) - In email marketing, the term List, or Subscribers’ List, is used to define Internet users who have subscribed to receive emails from you personally, or from your business...

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Opt-in - Opt-in is one of the ways for companies to shape their mailing list for further marketing...

Analytics - Analytics are a feature that helps you evaluate the effectiveness of your campaign...

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