Sales lead

Sales lead. It is a person interested in purchasing the product, your prospective customer. Sales lead is created when people show their interest and provides you with information about himself. It is essentially for you to collect information about your customers.

The analysis of customers is based on the information, received with the help of various methods and displayed in your database or in the database of your company. It is extremely important for you to know about your customers’ behavior at the market, and the way their tastes and views change. In fact, without this information it is difficult to sell something and to compete successfully. Collecting information about customers, its analysis and classification is the ground for future customers groups segmentation and  determining their preferences and values. Besides, it is important to get full information about key customers of your company. Such kind of information can be designed as a profile of a customer.

There are two types of leads: Marketing Qualified Leads or MQLs and Sales Qualified Leads or SQLs. Marketing Qualified Leads managed to register or download the price on the site, visit a webinar or a seminar, give their business card during a specialized exhibition. But in fact they are not yet ready to move to action, thus they remain on the sales and marketing department development. Sales Qualified Leads are qualified leads for sales department. They are eager to make a purchase, and  unlike Marketing Qualified Leads, they not only register but also leave their application for purchase.

 

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