This type of campaigns is connected directly to the blog content. RSS campaigns imply that an email is triggered automatically every time a new publication appears in the blog.
RSS, or Rich Site Summary, is a format that is used for delivering frequently changing web content, such as blog posts or newspaper articles.
The periodicity of RSS campaigns are set manually. They can be daily, weekly, or monthly. RSS format is convenient for users who like to stay informed but prefer to check their emails for new pieces of information rather than open the blog or newspaper website.
In order to create an RSS campaign, you need to have the valid RSS URL that can be provided particularly for this type of campaign. There is a large variety of RSS-generating services on the web, both free and commercial ones.
RSS-driven campaigns are a great way to keep your readers tuned in to the updates on your blog or news website.