Web push personalization

Personalizing push notifications means adding personal information to your communications. This can be the customer’s name, the name of a product, the date of purchase, the tracking number for the ordered product, etc. 

When someone subscribes and visits your site, the system can extract the person’s contact information (name, e-mail address, etc.).

Advantages of personalizing your push notifications:

  • Increase your conversion rate;
  • Evoke an emotional response from the subscriber;
  • Build trust with the recipient.

Everyone is naturally a little egocentric and will be flattered if they are addressed by name in a notification. They will feel like the message was composed just for them, that they are special.

If you are interested in "Personalization" you might be interested in our bulk email service.


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