Reputation

Reputation in email marketing is the degree of trust that people have toward the sender. When the sender has a good reputation, there is a significantly higher chance that the sender’s mailings will get through to recipients’ Inboxes. If the sender has a poor reputation, these mailings are likely to end up in the Spam folder.

All well-known mailing services, as a rule, have good reputations. To manage their reputations, they must effectively prevent spam from going out through their systems and block any suspicious accounts.

 

Also searched with "Reputation"

Recipient - In email marketing, a recipient is a person who gives his or her permission to send them emails that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content...

Mailing lists - A mailing list might be a simple text file consisting of individual entries, all with the same structure...

Subscriber - A subscriber is a person who chose to opt-in for your mailing list...

Archive Bar - This bar is placed in your newsletter archive...

Unsubscribing - Unsubscribing from mailings is the ability for a recipient to no longer receive emails from a certain company or individual...

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