Analytics are a feature that helps you evaluate the effectiveness of your campaign. They come in the form of tables and charts that show key indicators for the effectiveness of your mailing list:

References

  1. This article on HubSpot blog uncovers 6 metrics each emails marketer should take in their email report.
  2. The article on CoSchedule sheds light on email open rate, CTR, CTOR, conversion rate, bounce rate, email ROI, list growth rate and unsubscribe rate.
  3. Here is a short tutorial explaining how to monitor your email campaign performance using UTM tags.
  4. In this article, you will find out how to measure the effectiveness of your email campaigns.
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