Industry Average

In email marketing, the term “industry average” means average rates of the following markers for email campaigns in the given industry:

Why do you need to know your industry average? 

Knowing your industry average helps to compare your email campaign statistics with the average results in your sphere of business. When you open the statistics of your campaign, without having anything to compare it with, it may be unclear whether it was successful or if it failed. 

How many unsubscribes are normal? Is my open rate high enough? Is the click though rate too small? You will get answers to these questions by looking at the average industry rates. Thus, it is possible to assess the strong and weak sides of email campaigns.

Let’s see the global statistics of the email marketing industry average for 2016

According to the 2016 global statistics, email open rates, click through rates, and click to open rates, the highest indexes are in the consumer goods, travel and transportation, and education industries. 

As for click to open rates, the highest indexes are in the online advertising and finance, banking and insurance, and online business industries.

 

Also searched with "Industry Average"

Footer - A footer is an element of the email that is placed at the bottom of a letter and usually contains general information about a company, such as the address, telephone number, website, social media icons, and the unsubscribe button...

Email opt-out - Email opt-out – is a marketing technology which deals with the advertising mailing...

Personalized email - It is based on the personalization...

Bulk email campaign - Bulk email campaign is a method of Internet marketing which implies sending automated emails to the group of addresses...

Upsell - Upsell, or upselling, is an approach to increase sales by inspiring customers to buy more upgraded and expensive models of product lines...

User Rating: 4 / 5 (9)

Rate this article about "Industry Average"

If you are interested in "Industry Average" you might be interested in our bulk email service.


Try SendPulse today for free