A footer is an email element placed at the bottom which usually contains general information about a company, such as the address, telephone number, website, social media icons, and the unsubscribe button.
Here are some tips to create an email footer:
- A simple design really matters when you deal with a large amount of information. To avoid confusion in the footer, it's better to group the elements in one style.
- Add the link to your contact information because many subscribers may want to connect with you after reading your email.
- Keep social media icons in one style and size.
- It's necessary to include in the footer the "Unsubscribe" button for those subscribers who have no wish to receive your emails any more.
To find out how to add elements in your email's footer, read this article.