A footer is an element of the email that is placed at the bottom of a letter and usually contains general information about a company, such as the address, telephone number, website, social media icons, and the unsubscribe button.
This is how it looks:
Here are some tips to create your email footer:
- A simple design really matters when you deal with a large amount of information. To avoid confusion in the footer, it's better to group the elements in one style.
- Add the link to your contact information because many subscribers may want to connect with you after reading your email.
- Keep social media icons in one style and size.
- It's necessary to include in the footer the "Unsubscribe" button for those subscribers who have no wish to receive your emails any more.
Don't hide the unsubscribe link by using a small font or a color that makes the text impossible to read, because the subscriber may mark your email as spam. Read more about reasons why people unsubscribe from emails in our blog.
To find out how to add elements in your email's footer, read this article.
Also searched with "Footer"
Mailing lists - A mailing list might be a simple text file consisting of individual entries, all with the same structure...
Abuse Complaint - Abuse complaints can occur when someone marks your mailing as spam...
Click-Through Rate - The click-through rate is the quantitative relation between users who clicked on a particular link and the total number of subscribers the letter was sent to...
Subscriber - A subscriber is a person who chose to opt-in for your mailing list...
Email template - Email templates allow to save time while creating several emails...