A footer is an element of the email that is placed at the bottom of a letter and usually contains general information about a company, such as the address, telephone number, website, social media icons, and the unsubscribe button. 

This is how it looks:

Here are some tips to create your email footer:

  • A simple design really matters when you deal with a large amount of information. To avoid confusion in the footer, it's better to group the elements in one style.  
  • Add the link to your contact information because many subscribers may want to connect with you after reading your email.
  • Keep social media icons in one style and size. 
  • Don't forget to include copyright information. Note that all rights are reserved and give a link to a privacy policy. Mention copyright with the icon ©, write the year of creation and the name of owner to whom all names, logos, products, service names, designs, and slogans belong.

  • It's necessary to include in the footer the "Unsubscribe" button for those subscribers who have no wish to receive your emails any more. 

Don't hide the unsubscribe link by using a small font or a color that makes the text impossible to read, because the subscriber may mark your email as spam. Read more about reasons why people unsubscribe from emails in our blog.

To find out how to add elements in your email's footer, read this article

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