A footer is an email element placed at the bottom which usually contains general information about a company, such as the address, telephone number, website, social media icons, and the unsubscribe button. 

This is how it looks:

Here are some tips to create an email footer:

  • A simple design really matters when you deal with a large amount of information. To avoid confusion in the footer, it's better to group the elements in one style.  
  • Add the link to your contact information because many subscribers may want to connect with you after reading your email.
  • Keep social media icons in one style and size. 
  • Don't forget to include copyright information. Note that all rights are reserved and give a link to a privacy policy. Mention copyright with the icon ©, write the year of creation and the name of the owner to whom all names, logos, products, service names, designs, and slogans belong.

  • It's necessary to include in the footer the "Unsubscribe" button for those subscribers who have no wish to receive your emails any more. 

Don't hide the unsubscribe link by using a small font or a colour that makes the text impossible to read, because the subscriber may mark your email as spam.

To find out how to add elements in your email's footer, read this article

Also searched with "Footer"

Industry Average - Knowing your industry average helps to compare your email campaign statistics with the average results in your sphere of business...

ESP - ESP (Email Service Provider) is a company that provides tools for email marketing...

RESTful API - The term RESTful, in computing, stands for representational state transfer, which is an architectural style in web development...

Subscription forms - Subscription forms are a block placed on your site that contains fields for entering personal information (name, email address, telephone number, etc...

Newsletter - To inform already existing, and also potential buyers about any new plans of your organization; Inform about what is going on in a particular sector of industry and in whole  in the sphere of interests; Promote goods and services; Newsletter allows to:...

Rate this article about "Footer"

User Rating: 5 / 5 (8)

Try SendPulse today for free

If you are interested in "Footer" you might be interested in our bulk email service.