Email opt-in

Email opt-in is management of informing clients on their prior request, voluntary subscription to information support. Opt-in is a subscription to information support about news and events, announcements of marketing actions and about the release of novelties of the seller (producer), carried out on the basis of subscription to this service, in advance and voluntarily carried out by the recipient of this information service.

Opt-in is one of the marketing tools used in advertising and customer service. The main purpose of opt-in is the constant communication of the buyer of products (services) or any interested person in the information with the supplier (seller) - the distributor of information. 

As a rule, the recipient who is interested in the information of the distributor is regularly informed about the marketing actions carried out, novelties in the assortment of products. Often, an opt-in subscription is issued to obtain information about the seller's availability of the goods necessary to the buyer.

The term opt-in means the sending and receiving information, imitating a personal appeal and containing advertising and information correspondence, delivered in a convenient way for its recipient, most likely: by mail or by e-mail correspondence.

Opt-in is recognized by most marketers as the only possible "white" method of e-mail distribution, which does not violate the rights of users.

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