A dedicated IP is a feature offered by an email service by which you can send out all your mailings from just one specific IP address. In this case, no other users will be sending emails out from this address.
This will have a positive impact on the reputation of your mailings, as well as on the percentage of emails opened and the number of conversions.
This is generally something that mailing list services provide for an additional fee, or it is activated for free at higher rates.
In this video, you'll get to know the benefits of a dedicated IP address.
References
- This article builds a holistic view of a dedicated IP address. It defines the term, compares it to a shared IP address in terms of email marketing, SSL and security, and SEO.
- In this article, you'll learn the difference between a dedicated and shared IP address and get to know the way it impacts SEO.
Last Updated: 06.02.2020
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