- open your email;
- click on separate links;
- click on the image of your email campaign; and
- view attachments.
Marketers track the number of clicks in every email because it is an opportunity to analyze results and improve the email marketing strategy. To see the statistics, click the "My campaigns" tab, choose a campaign, and go to "Campaign statistics." Here you can find the information about how many people opened your email. In "Campaign statistics" you will also see the "Clicks map" tab where you will have an opportunity to take a look at which links work best in the email. You can see what this looks like in the example below. The unique clicks of each link are located in small green blocks.
By analyzing how many people actually click on particular links, you can find out:
- which calls-to-action are more effective;
- which images your subscribers prefer;
- what to use best: images, videos, or GIFs; and
- if it is really a good idea to attach files to your emails, and so on.
Also searched with "Clicks"
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DMARC - Domain-based Message Authentication, Reporting and Conformance (DMARC) is an email-validation system designed to detect and prevent spam and phishing...
User Agent - The term user agent stands for the agent software, which is acting on behalf of the user...
Lead nurturing - Lead nurturing is the process of maintaining relationships with prospects in order to earn their business at the moment they are ready for it...
Drip email campaign - Drip email campaign is a communication strategy tactics, the main rule of which is regular email sending to the client...
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