Email opt-out

Email opt-out – is a marketing technology which deals with the advertising mailing. This method allows users to refuse  getting further emails after  they have recieved the first one.  According to this communication system the emails will be sent up to the moment, the addressee refuses to get them. After a person has registered at your website, made a purchase, he may see the information somewhere down the page in the small print that he agrees to receive emails from you. All what is needed is just to click if a user is not willing to receive anything.

Unfortunately, there is another side of the coin. Sometimes, a user may forget that he has signed up for your emails, and this person can understand that you have just tricked them, so they become angry. That is why you should keep it in mind and be ready for your user to hit the spam flag. After that your reputation can spoil, as the increasing number of spams are extremely harmful for your business.

So, an opt-out is the same process when your user unsubscribes. Automatically he removes himself from your contact list and is not willing to receive emails from you.

Also searched with "Email opt-out"

Spam - Spam is sending out advertisement messages en masse, without the consent of the recipient...

Email subscription - Email subscription means that people subscribe to a website via email, i...

Graylisting - Graylisting is a means of automatically blocking spam...

Spamhaus - Spamhaus is a non-profit organization established by Steve Lindford in 1998...

Email Marketing - Email marketing is one of the most effective tools for a company to communicate with its customers...


User Rating: 4 / 5 (9)

Rate this article about "Email opt-out"

Try SendPulse today for free