Email open rate

Email open rate is a term used by marketers to measure the indicators of how many people view or open the email, that they have received. This indictor is usually expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent. The email is counted as an opened one if the user clicks on a link and the HTML is enabled on user's email client, otherwise the email will not be opened. 

Every marketer dreams of increasing email open rate. So, we will introduce you some important tips for this purpose. First of all, to increase this indicator you should concentrate on mistakes which prevent your emails from being interesting for your subscribers. Having done that, you have to find the most workable ways to deal with this problem. 

The most important issues that should be considered:

  1. The subject line. What do you pay your attention at first receiving an email? Of course, it is the subject line. It is the core of your «message». It must be as attractive and appealing as possible. Make sure, that it corresponds with the content of the message and expresses its main subject.
  2. Segment your emails. All your subscribers are different, including their gender; age; interests; job; status; products, which they are interested in; time during which they are inclined to buy something; the device, which they use: desktop or mobile. So, keep in mind segmentation!
  3. Personalization. A person’s name is to that person, the sweetest, most important sound in any language. This method has turned out to be very effective, use it basing on the database segmentation.

It stands without reason, that there are more ways to increase email open rate, but these are the most important and widely used.

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