How to Send Web Push Notifications if a Subscriber Didn't Open Your Previous Email

A low open rate is one of the biggest challenges facing email marketers. In every email campaign you send, there will be some unopened email messages. Why are these emails not opened? Subscribers may not like the subject line, or you may be sending emails too often or not at the right time.

SendPulse is fully aware of this problem; that's why our platform uses an artificial intelligence system. It maximizes the email open rate automatically and provides features that could be used by companies to get a better response on their newsletters.

One of these features is resending messages using web-push notifications. In this guide, we'll show you how to set them up for your email campaigns.

Resending a Message Using Web Push Notifications

Start by clicking the button "Create a campaign" in the menu on the left panel.

 First step of email campaign

Follow three stages to create an email campaign:

Second step of email campaign

  1. In the first step, "Information about the campaign," you need to specify all the details about your email. Choose the proper email list of recipients and fill in these fields: "from: email address," "sender's name," and "subject line."
  2. In the second step, "Template and message text," you need to create a template. Upload your email template or choose one from the free email template gallery. Add your own text and images with the help of the drag and drop editor.
  3. "Review and sending" is the last step. This is where you can choose to resend messages using web-push notifications.

Find the section "Follow up to unopened messages" and mark the option "Resend Message with SendPulse AI using Web Push or Email." Don't forget to set the date and time.

Follow up to unopened messages feature

Our artificial intelligence system supports this feature.

How does AI technology work?

AI allows the system to gather information about subscribers, such as the usual time they open emails, user communication preferences, time zone, previous product purchases, and others.

Based on this data, the system determines the best channel to contact each subscriber. It can be by email or web-push notification. All you need to do is set the right time and date in the field "Send message on," or the system will send it immediately.

If you only want to resend by email, then select the option "Resend message by email only."

To learn more, read our detailed guide.

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