Types of Facebook Chatbot Campaigns

During the preparation of a Facebook Messenger campaign, it is important to select the correct type of campaign.

According to Facebook regulations, SendPulse chatbot campaigns are split into categories:

campaign types

Promo campaign — messages may contain advertising and promotional materials but can be sent only to subscribers, who were active within the last 24 hours.

Newsletter — messages must not contain advertising or promotional materials, and can be sent anytime, regardless of subscribers’ activity. Your page must be approved for subscription messaging.

Notification or Update — messages must not contain advertising or promotional materials but need continual notifications or updates. You must select a Message tag that matches the type of content you are sending.

Currently, Facebook Messenger supports the following campaign tags:

Tag Allowed
Use Cases
BUSINESS_PRODUCTIVITY Sending non-promotional messages to help people manage the productivity of their businesses or related activities.

Notifications on services or products that a business has subscribed to or purchased from a service provider;

Reminders or alerts on upcoming invoices or service maintenance;

Reports on performance, metrics, or recommended actions for the business.

COMMUNITY_ALERT Notifying the message recipient of emergency or utility alerts, or issue a safety check in your community.

Request a safety check;

Notify of an emergency or utility alerts.

CONFIRMED_EVENT_REMINDER Sending the message recipient reminders about a scheduled event they plan to attend.

Upcoming classes or events that a person has signed up for;

Confirmation of attendance to an accepted event or appointment.

NON_PROMOTIONAL_SUBSCRIPTION Sending non-promotional messages under the News, Productivity, and Personal Trackers categories described in the Messenger's subscription messaging policy. You can apply for access to use this tag under the Page Settings > Messenger Platform. See Platform Policy Overview - Subscription Messaging
PAIRING_UPDATE Notifying the message recipient that a pairing has been identified based on a prior request.

Match identified in dating app;

Parking spot available.

APPLICATION_UPDATE Notifying the message recipient of an update on the status of their application.

Application is being reviewed;

Application has been approved;

Job application status.

ACCOUNT_UPDATE Notifying the message recipient of a change to their account settings.

Profile has changed;

Preferences are updated;

Settings have changed;

Membership has expired;

Password has changed.

PAYMENT_UPDATE Notifying the message recipient of a payment update for an existing transaction.

Send a receipt;

Send an out-of-stock notification;

Notify an auction has ended;

Status on a payment transaction has changed.

PERSONAL_FINANCE_UPDATE Confirming a message recipient's financial activity.

Bill-pay reminders;

Scheduled payment reminder;

Payment receipt notification;

Funds transfer confirmation or update;

Other transactional activities in financial services.

SHIPPING_UPDATE Notifying the message recipient of a change in shipping status for a product that has already been purchased.

Product is shipped;

Status changes to in-transit;

Product is delivered;

Shipment is delayed.

RESERVATION_UPDATE Notifying the message recipient of updates to an existing reservation.

Itinerary changes;

Location changes;

Cancellation is confirmed;

Hotel booking is canceled;

Car rental pick-up time changes;

The room upgrade is confirmed.

ISSUE_RESOLUTION Notifying the message recipient of an update to a customer service issue that was initiated in a Messenger conversation.

Issue is resolved;

Issue status is updated;

The issue requires a request for additional information;

Follow up on a customer inquiry or support ticket.

APPOINTMENT_UPDATE Notifying the message recipient of a change to an existing appointment.

Appointment time changes;

Appointment location changes;

An appointment is canceled.

GAME_EVENT Notify the message recipient of a change in in-game user progression, global events, or a live sporting event.

Player's in-game crops are ready to be collected;

Player's daily tournament is about to start;

The person's favorite soccer team is about to begin a match.

TRANSPORTATION_UPDATE Notifying the message recipient of updates to an existing transportation reservation.

Flight status changes;

The ride is canceled;

Trip is started;

Ferry has arrived.

FEATURE_FUNCTIONALITY_UPDATE Notifying the message recipient of new features or functionality that become available in your bot.

Chat with a live agent is added to your bot;

A new feature has been added to your bot.

TICKET_UPDATE Sending the message recipient updates or reminders for an event for which a person already has a ticket.

Concert start time changes;

Event location changes; Show is canceled;

A refund opportunity is made available.

If the campaign doesn't fit in with existing tags, suggest Facebook your own tag.


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