During the preparation of a Facebook Messenger campaign, it is important to select the correct type of campaign.
According to Facebook regulations, SendPulse chatbot campaigns are split into categories:
Promo campaign — messages may contain advertising and promotional materials but can be sent only to subscribers, who were active within the last 24 hours.
Newsletter — messages must not contain advertising or promotional materials, and can be sent anytime, regardless of subscribers’ activity. Your page must be approved for subscription messaging.
Notification or Update — messages must not contain advertising or promotional materials but need continual notifications or updates. You must select a Message tag that matches the type of content you are sending.
Currently, Facebook Messenger supports the following campaign tags:
|BUSINESS_PRODUCTIVITY||Sending non-promotional messages to help people manage the productivity of their businesses or related activities.||
Notifications on services or products that a business has subscribed to or purchased from a service provider;
Reminders or alerts on upcoming invoices or service maintenance;
Reports on performance, metrics, or recommended actions for the business.
|COMMUNITY_ALERT||Notifying the message recipient of emergency or utility alerts, or issue a safety check in your community.||
Request a safety check;
Notify of an emergency or utility alerts.
|CONFIRMED_EVENT_REMINDER||Sending the message recipient reminders about a scheduled event they plan to attend.||
Upcoming classes or events that a person has signed up for;
Confirmation of attendance to an accepted event or appointment.
|NON_PROMOTIONAL_SUBSCRIPTION||Sending non-promotional messages under the News, Productivity, and Personal Trackers categories described in the Messenger's subscription messaging policy. You can apply for access to use this tag under the Page Settings > Messenger Platform.||See Platform Policy Overview - Subscription Messaging|
|PAIRING_UPDATE||Notifying the message recipient that a pairing has been identified based on a prior request.||
Match identified in dating app;
Parking spot available.
|APPLICATION_UPDATE||Notifying the message recipient of an update on the status of their application.||
Application is being reviewed;
Application has been approved;
Job application status.
|ACCOUNT_UPDATE||Notifying the message recipient of a change to their account settings.||
Profile has changed;
Preferences are updated;
Settings have changed;
Membership has expired;
Password has changed.
|PAYMENT_UPDATE||Notifying the message recipient of a payment update for an existing transaction.||
Send a receipt;
Send an out-of-stock notification;
Notify an auction has ended;
Status on a payment transaction has changed.
|PERSONAL_FINANCE_UPDATE||Confirming a message recipient's financial activity.||
Scheduled payment reminder;
Payment receipt notification;
Funds transfer confirmation or update;
Other transactional activities in financial services.
|SHIPPING_UPDATE||Notifying the message recipient of a change in shipping status for a product that has already been purchased.||
Product is shipped;
Status changes to in-transit;
Product is delivered;
Shipment is delayed.
|RESERVATION_UPDATE||Notifying the message recipient of updates to an existing reservation.||
Cancellation is confirmed;
Hotel booking is canceled;
Car rental pick-up time changes;
The room upgrade is confirmed.
|ISSUE_RESOLUTION||Notifying the message recipient of an update to a customer service issue that was initiated in a Messenger conversation.||
Issue is resolved;
Issue status is updated;
The issue requires a request for additional information;
Follow up on a customer inquiry or support ticket.
|APPOINTMENT_UPDATE||Notifying the message recipient of a change to an existing appointment.||
Appointment time changes;
Appointment location changes;
An appointment is canceled.
|GAME_EVENT||Notify the message recipient of a change in in-game user progression, global events, or a live sporting event.||
Player's in-game crops are ready to be collected;
Player's daily tournament is about to start;
The person's favorite soccer team is about to begin a match.
|TRANSPORTATION_UPDATE||Notifying the message recipient of updates to an existing transportation reservation.||
Flight status changes;
The ride is canceled;
Trip is started;
Ferry has arrived.
|FEATURE_FUNCTIONALITY_UPDATE||Notifying the message recipient of new features or functionality that become available in your bot.||
Chat with a live agent is added to your bot;
A new feature has been added to your bot.
|TICKET_UPDATE||Sending the message recipient updates or reminders for an event for which a person already has a ticket.||
Concert start time changes;
Event location changes; Show is canceled;
A refund opportunity is made available.
If the campaign doesn't fit in with existing tags, suggest Facebook your own tag.
Last Updated: 2020-01-22