How to Send Personalized Mass Emails

Personalization is a widely used method to increase email open rates in marketing. Using personal information about a client, such as a name, place of work or residence, gender, etc. allows you to approach them more easily.

With the help of SendPulse, you can easily send personalized email campaigns to your subscribers.

To Personalize Emails with SendPulse, Follow Five Steps:

Step 1. Choose Mailing List

Before creating a campaign, choose a mailing list and create a variable for personalization. To do this, go to “Mailing lists,” choose the necessary mailing list for your campaign and choose “create variable” on the right, and enter its name, i.e., the criteria according to which your email will be personalized, for example, name.

 Create variable

Step 2. Add subscribers' names

After you have chosen a variable, a column with the corresponding name will appear, in our case, it is “Name.” Opposite to the email addresses, put down subscribers’ names.

 Fill the mailing list with subscribers' names

Step 3. Create a subject line

You start creating a campaign. To the right of the field “Subject line,” choose a variable “Name” that we have previously created, and put add the subject line.

Variable selection

Step 4. Personalize the email template

Besides, you can personalize the email template as well. To do this, create your one, import, or choose among existing design templates with SendPulse and create a variable for personalization as in the subject line.

Personalize the email template with variables

Step 5. Create the email text

Write the text of an email and continue creating an email campaign.

 Create the email text

Moreover, you can substitute personal information into the email according to the set criteria. This is a smart personalization. Depending on which data of the client you have, he will receive his own and personal information.

There are several values of the variable for smart personalization:

  • empty
  • equals
  • doesn't equal
  • contains
  • doesn’t contain
  • starts with
  • ends with
  • more than
  • equals or more than
  • less than
  • equals or less than

Variables help specifiy the actual data for a particular user.

For example, you want to send a personalized email campaign with the subscribers’ names, but you don’t have all their names. Use smart personalization in this case.

Step 1. Select a Variable

While creating an email campaign, to the rights of the “Subject line” select variable “Name.”

Adding variable to subject line

Step 2. Choose the Variable's Value

Then click on “Add criteria.” If you don’t have all the names of your subscribers, but you want to send personalized emails, choose variable value “is empty.” If the variable value is empty, then use this text “Friends, we have a special offer for you!” Else use this text. “{{Name}}, we have a special offer for you!” and select a variable “Name.” When the variable values are filled in, click “Insert.” Remember that you don’t have to put down something the field “Subject line.”

Smart peronalization criteria

Step 3. Personalize the Email Template

You can apply smart personalization to the email template, as well. For this purpose, create, import it, or select from the existing email design templates in SendPulse. Choose the appropriate place for the text. There is an up arrow near “Variables” – “Add criteria.” Then act the same way as with the subject line.

 Personalize the email template

You see now that it’s pretty easy to use smart personalization in SendPulse. The subject line of the email sent to the subscribers with no names in your mailing list will look like this:

 Smart personalization in the subject line

And the email body will look like this:

 Smart personalization in the email body

Be creative in personalization, and enjoy the high performance of your email campaigns!

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