Types of Facebook Chatbot Campaigns

During the preparation of a Facebook Messenger campaign, it is important to select the correct type of campaign.

According to Facebook regulations, SendPulse chatbot campaigns are Notification or Update type. This means, that messages must not contain advertising or promotional materials but need continual notifications or updates. You must select a Message tag that matches the type of content you are sending.

campaign types

Currently, Facebook Messenger supports the following tags for "Notification or Update":

Description Allowed Use Cases Disallowed (non-exhaustive) Use Cases
Сonfirmed event update
Send the user reminders or updates for an event they have registered for (e.g., RSVP'ed, purchased tickets). This tag may be used for upcoming events and events in progress.

Reminder of upcoming classes, appointments, or events that the user has scheduled.

Confirmation of user's reservation or attendance to an accepted event or appointment.

Notification of user's transportation or trip scheduled, such as arrival, cancellation, baggage delay, or other status changes

Promotional content, including but not limited to deals, offers, coupons, and discounts.

Content related to an event the user has not signed up for (e.g., reminders to purchase event tickets, cross-sell of other events, tour schedules, etc).

Messages related to past events Prompts to any survey, poll, or reviews unrelated to a preceding interaction in Messenger.  

Post purchase update
Notify the user of an update on a recent purchase.

Confirmation of transaction, such as invoices or receipts.

Notifications of shipment status, such as product in-transit, shipped, delivered, or delayed.

Changes related to an order that the user placed, such credit card has declined, backorder items, or other order updates that require user action. 

Promotional content, including but not limited to deals, promotions, coupons, and discounts.

Messages that cross-sell or upsell products or services.

Prompts to any survey, poll, or reviews unrelated to a preceding interaction in Messenger.

Account update
Notify the user of a non-recurring change to their application or account.

A change in application status (e.g., credit card, job).

Notification of suspicious activity, such as fraud alerts.

Promotional content, including but not limited to deals, promotions, coupons, and discounts.

Recurring content (e.g., statement is ready, bill is due, new job listings).

Prompts to any survey, poll, or reviews unrelated to a preceding interaction in Messenger.

If the campaign doesn't fit in with existing tags, suggest Facebook your own tag.

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