If you use MailChimp to send your mailings, you can integrate it with SendPulse for maximizing open rate automatically.
The high open rates of mailings are the biggest challenge for email marketers. It's quite common when you send different mailings and one email has more opens and the other has no response from subscribers. Our study proved that SendPulse plugin delivered 50% higher open rates.
The term "Open Rate" is used by internet marketers to indicate how many commercial emails were opened within an email marketing campaign.
The Open Rate is most commonly expressed as a percentage. It is calculated by dividing the number of email messages opened by the total number of email messages sent (not including the soft bounces and hard bounces).
SendPulse provides Open Rate statistics, among other campaign statistics. You can find the Open Rate statistics in your campaign reports.
Open Rates vary throughout industries. If you are aware of your industry average, you can always compare your campaign results to it and assess the effectiveness of your campaign.
Tracking the campaign Open Rates is among the earliest email marketing metrics. Today, many marketers doubt whether the Open Rate metrics can really help analyze the effectiveness of email campaigns.
Opening an email does not necessarily mean that the reader clicked on the target links, clicked through to the target website, or made the target action. For this particular reason, it is better to analyze the Open Rate in line with other email marketing metrics, such as:
- click through rates;
- click-to-open rates; and
- bounce rates.
These are the most basic metrics that are analyzed by email marketers.
One of the most popular email marketing services in the world. It was founded in the USA and can be integrated with many solutions. It allows users to automate mailings. It has no support for SMS and no localization.
Website – www.mailchimp.com.
Increasing of emails' open rates is largely based on resending unopened emails to your subscribers. You can change the subject line and the time of sending. All this creates an impression that email is a new one.
The function of resending in the automatic mode enables sending a follow-up email without your participation. To test the function you need to log in to your MailChimp account and send an email campaign to the selected list.
After some time our service will get an email and email list of subscribers from MailChimp who have not opened your email. SendPulse will automatically resend your email to those subscribers who have not read it when you send an email via MailChimp.
When you resend email manually you can change the subject line and the text of email campaign. In this case, you need to select "Send manually" and specify the time interval after which you want resend an email to unopened.
Navigate "My campaigns" and you will see a draft of email campaign you sent via MailChimp. Click the button "Resend to unopened".
Then you can edit the text and choose another color of the headers. The changes will create the effect of a completely new email and subscribers will consider it not as a duplicate email but as a new one.
You can check how many emails were opened in the main mailing from MailChimp and how many emails were opened in your resending campaign via SendPulse.
To start using this plugin you need to log in to your account in SendPulse. Then in the left part of the main menu select "Service settings".
Open the "Other settings" from the offered tabs and activate the integration with MailChimp.
In a pop-up window, you should enter API key that you can find in MailChimp account settings.
Then select an email list of MailChimp that you will track the resending of emails.
You can set the resending campaigns to subscribers who have not opened your email automatically or manually.
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