Autoresponder
The autoresponder is a predefined email that is automatically sent depending on the actions that the user performs.
An autoresponse email can be sent when a user:
- Subscribes to a mailing list
- Opens an e-mail, clicks on a link, and fills in a form
- Places items into the shopping cart
- Makes a purchase
- Views several pages on your website
- Has not visited the site for six months.
Advantages of the autoresponder:
It saves you time. You only need to draw up the content of an e-mail once, add it to the newsletter service, and choose the action for the e-mail to be sent. After that your mailings will go out automatically.
Messages are more likely to be opened. E-mails sent through the autoresponder are twice as likely to be opened than other e-mails, because they are sent immediately after the subscriber has performed a certain action, and their content will also be relevant to the user.
You’ll have a better relationship with your audience. Using the autoresponder you can bring your subscribers whatever information you need to deliver. For example, you can propose that they visit your site, read an entry on your blog, or join your group on a social networking site.
It increases customer loyalty. Using the autoresponder, you can win the love and trust of your subscribers.
It improves your brand reputation. You can draw your subscribers’ attention by offering different gifts, sales, and bonuses and thus elevate your business’s reputation.
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