Why Use Messenger Chatbots?

The bot won’t substitute your team, but it can help you streamline a number of tasks. What a chatbot can do?

Build Your Messenger Marketing on Several Social Networks from a Single Platform

Use our visual chatbot builder to create auto-reply flows for Instagram, WhatsApp, Facebook Messenger, and Telegram. You can write and fine-tune your chatbot flow for each messenger and create a multi-channel subscription widget to convert your website visitors into subscribers and boost conversions.

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Manage chatbots on your smartphone

Install the app and send quick replies to your chatbot subscribers.

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How to Create a Chatbot Message Flow

  • icon add trigger

    Create a trigger

    Launch various auto-replies and message flows using a trigger.

  • icon write answer

    Write an auto-reply

    Decide on the message that will be sent to subscribers based on the trigger you set.

  • icon chatbot logic

    Create the logic of the bot

    Go to the editor to build a sequence of messages in your auto-reply flow.

  • icon collect subscribers

    Test and launch

    Use the test mode to check whether your bot works properly. Then, activate your bot and launch your message flow.

1. Create a trigger

A trigger is a condition that causes an auto-reply or message flow to be sent in the chat. There are different triggers you can set up:

trigger add trigger


Use this trigger to send a welcome message after a new subscription. Specify the delay for sending the welcome message in minutes, hours or days.


Think about keywords your users are likely to use in your chat. For example,"price" and "delivery" are popular keywords. These words become the trigger for sending auto-replies to your chat.

Standard reply

Create a trigger that will send a universal answer in case the user sends a message that doesn’t contain any of the trigger keywords.

Unsubscribe notification

Set up a trigger to send a message after a user sends an unsubscribe command.

2. Write an Auto-reply

Create quick and meaningful replies to move users down the sales pipeline efficiently.

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Add content

A message can consist of several text elements. You can add an image, file, and list. You can also add a product card to a chatbot's message in Facebook Messenger.

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Attach quick replies

Use quick replies to prompt users when they are choosing their response. One message element can have up to 10 quick replies.

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Add a user input element

Save the text a user typed in the chat using variables. You can use this data to personalize your future messages. With this element you can ask users to fill in application forms and questionnaires.

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Insert buttons

Buttons can connect a message with the next one in a flow. You can also provide a URL link for buttons to redirect users to a page of your website.

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Receive information from external sources

Send requests to a third-party server, receive data, and add it to your chatbot replies. Save data as a variable or insert it directly into a message.

For example, with the name of your subscriber's city you can send the weather forecast, with the name of the product you can search and display the search results in a message, or use subscribers' data to register them for the event.

How it works?
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Accept payments

Let your chatbot become an effective sales channel for your business. Enable seamless online payments via chatbots for your customers by integrating payment systems to your chatbot and adding payment buttons to its flows.

Learn more
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Set up a delay

The delay indicator is set so that the users see that an answer is being "typed." The typing indicator will be displayed for the amount of time that you indicated.

3. Create the Logic of The Bot

Messages in your flow will be sent based on which button or quick reply a user chooses. Develop the auto-reply flow using elements.

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Add a number of messages to your flow to create a fluid dialogue.

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Redirect users to an existing flow so that you don’t need to repeatedly create message blocks.

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Use this element to hand the chat over to your admin. With the help of this element you can assign tags to users or set up a variable to further segmenting your audience. You can also use the Action element to generate a webhook for sending data about events in a chatbot flow to your CRM or CMS.

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Use pause so that your next message is sent after a specified amount of time. Indicate a pause time between several minutes and one day.

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Use this element to branch your chatbot message script into different flows. This element will help you arrange quizzes and carry out A/B tests for different branches of your chatbot flows.

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API request

Request data from third-party systems — your chatbot can get and read out the information and send back its updated version.

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4. Test and Launch

You can test sending messages from each flow you create. To do this, save the new auto-reply flow and send it to yourself. Once you've finished testing, launch this flow to your subscribers.

start chatbot
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Manage chatbots on your smartphone

Install the app and send quick replies to your Instagram, WhatsApp, Facebook, and Telegram chatbot subscribers, work with subscriber data, and analyze chatbot statistics.
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In your SendPulse account, go to the "Chatbot" section and connect your bot. You’ll find detailed guides on how to create and set-up a chatbot for each messenger in our Knowledge Base.

Collect the database using the widget on the website. To create a subscription widget, jump to the “Messengers” tab and go to “Signup widgets.” Choose the type of widget from the available ones and customize it in the editor. When the widget is ready, press “Save and get code.” Insert the code you receive to the corresponding place on your website. Learn how to, create the subscription widget.

Find the “Bot structure” tab in the “Messengers” menu of your SendPulse account. Press “Create a new trigger” and choose the necessary trigger. The system provides predefined triggers “Immediately”, “Standard reply”, “Unsubscription from bot”, as well as triggers you can set up manually: “Keyword” and “After subscription.” Specify a keyword which will trigger the auto-reply. After the trigger is created you can set up the auto-reply or a flow which will be sent once the trigger is activated. Learn how to create, edit, and delete triggers.

Set up auto-replies and auto-reply flows using SendPulse’s chatbot editor. Use the “Message,” “Flow,” “Action,” “Filter,” “API request,” “Pause,” and “Random” elements to organize the conversational logic for your bot. You can link your flow elements using buttons and quick replies. Learn how to create a chatbot flow for Instagram, WhatsApp, Facebook, and Telegram.

Sure, so that you don’t duplicate the message blocks, you are able to redirect users from your current flow to another one.

Go to the “Bot structure” tab in your SendPulse account and press the “Create a flow” button. After you save the flow, you can connect it to any trigger you created. You can also redirect users from other flows to the unbound flow.

You can create the following elements to your message:

  • text — type the necessary text for your message;
  • image — add an image to your message;
  • card — add up to product cards to make your message look like a mini-catalog.
  • file — attach necessary documents to your message;
  • delay — indicate the timeframe in seconds so that the users see the typing indicator.

The bot recognizes only separate words as triggers. In case the subscriber types in a word combination containing a keyword, the bot will send an auto-reply. Say, the subscriber texts “Hi, how much does the shipping cost?” The message contains two keywords — “Hi” and “Shipping.” The chatbot detects them as triggers and sends quick replies to the chat. The user can click on the appealing option, and this way activate the corresponding message flow.

The keyword recognition doesn’t depend on upper- or lower case of the words. The bot can understand both «shipping» and «Shipping».

Get All the Benefits of Chatbots Now